Media Analytics - Senior Manager

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

The purpose of this role is to execute the approach and strategies outlined by senior leadership, lead and manage day to day work, and manage the day-to-day communication with clients.

The Activation Analytics team at Merkle is a fast-growing team of thought leaders and problem solvers who apply rigorous analytics to help our clients assess the effectiveness and impact of their media efforts.  We combine our deep media platform knowledge, cross channel expertise and sharp business acumen to understand the drivers of performance.

We are seeking a highly qualified analytics leader with demonstrated experience optimizing digital marketing channels as well as developing the vision to lead projects and analysts to greatness.

The Director, Activation Analytics, will lead a team of Analytics professionals to deliver best-in-class media analytics solutions to optimize our clients’ media investments.  S/he will also be part of a growing multifaceted practice that develops tailored analytic solutions for client companies across all industries. Additionally, the Director is tasked with providing strategic consulting to clients around data processes, tools, and media technology stack to optimize business performance.

Key Responsibilities:

• Owns media analytics delivery for large and small-scale clients.
• “Trusted advisor” to senior marketing clients to consult on data strategy, measurement best practices and customer experience optimization challenges; proactively shares POVs and thought leadership regarding industry trends and potential implications for clients. 
• Sets vision for accounts and develops analytics roadmaps and execution plans with short- and long-term deliverables.
• Anticipates resource needs; ensure team has the right skills, training and technology/tools required to support current client requirements and future growth.
• Trains and guides more junior resources throughout their career journey.
• Works closely with account leadership to nurture client relationship and plan account growth.
• Drives innovation to ensure the Activation Analytics offering leads the market and delivers compelling results for clients.
• Supports new business opportunities to ensure Performance Analytics offering is positioned as key point of differentiation against other data and analytics market leaders.

Qualifications

• 8+ years of experience in digital marketing optimizing media effectiveness
• Agency or consulting experience strongly preferred
• Demonstrated proficiency in digital channels (Search, Display, Social, Video and Email), media platforms and 3rd Party Tools (Google Search Ads 360, Campaign Manager 360, DV360, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, Trade Desk, etc.)
• Experience with Marketing Mix Modeling, Multi-Touch Attribution, and other measurement approaches
• Working knowledge of data & modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau
• Excellent client / stakeholder management and communication skills
• Ability to sell ideas and vision with passion and conviction – derived from industry knowledge and “best practices”
• Bachelor’s degree in Mathematics, Statistics, Data Analytics, or other quantitative disciplines (or 4+ years of relevant agency/digital marketing experience); advanced degree preferred

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, nationa