Product Marketing Manager, Globus
University of ChicagoAbout the role
Department
Globus Sales & Marketing
About the Department
Job Summary
You enjoy developing a deep understanding about how products work and translating that knowledge to customer-facing solutions and value propositions. You have led a product marketing initiative from concept through launch, generating supporting content and iteratively refining customer messaging and calls-to-action. You enjoy interacting with actual users to learn about their challenges and develop potential solutions that leverage the product. You have worked in a cross-functional marketing environment and enjoy interacting with developers, customers, and internal sales and marketing teams. You appreciate the challenge of adapting a software platform to various markets, industry verticals, or research disciplines. You are naturally curious, and willing to learn by doing, while recognizing when you should collaborate with others in the organization. If some of these describe you, we’d love to chat!
You would be joining a customer team that comprises experienced, “multiple-hat wearers” with diverse skills, who own substantial initiatives and can deliver against strategic objectives with minimal supervision. While the Globus platform has been around in various forms for over 25 years, we are still a very small team that operates like a software startup. Success in this role will be demonstrated by: delivering a refreshed messaging framework covering target personas such as researchers, system administrators, and application developers; authoring high-quality content assets (case studies, whitepapers, or solution briefs) with minimal revision cycles; supporting product feature launches end-to-end, from messaging through collateral to post-launch metrics; managing multi-channel marketing and communications programs; and establishing a repeatable market intelligence process that informs our sales and marketing efforts.
Responsibilities
Content Creation & Technical Writing:
Author white papers, case studies, technical blog posts, how-to guides, and solution briefs targeted at different personas, collaborating with the Globus customer and engineering teams.
Develop feature-level and product-level messaging that accurately reflects Globus capabilities including data transfer, sharing, computation, and task automation, as well as developer-focused tools and APIs.
Create onboarding and "getting started" content that reduces friction for new users across all audience segments.
Provides expertise to marketing communications, advertising, or publicity
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