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Sales Trainer

Cognex Corporation
Germanyfull_timeVerifiedPosted 19 Dec 2023

About the role

Job Description

The Company: A Global Leader with a Start-Up Culture

As the world leader in the fast-paced machine vision industry, Cognex is changing how companies bring their products to market. Cognex brings automation to all industries – across the world – to improve how companies bring their products to market. From electric vehicles to medical supplies to smartphones, manufacturers across the globe depend on Cognex to ensure their products are safe and defect-free. With over $800 million of cash in the bank and no debt, we are a financially strong company with a fast-paced, creative, and quirky culture. We proudly call ourselves “Cognoids” and while we work hard, we know how to play, too. We embody the company motto of “Work Hard, Play Hard, Move Fast” from ultimate frisbee tournaments to skydiving team outings to Halloween costume contests. Cognex rewards Cognoids who are willing to take risks, innovate, and push to find new and better ways to advance machine vision.

The Role:

This position is responsible for the commercial and technical training and development of Cognex’s sales organization. This position requires strong teaching, facilitation, and organizational skills, in addition to the ability to collaborate and partner with product owners, sales leadership, and human resources. In this role, you will assist with developing techniques and strategies to deliver the right message with energy, enthusiasm, and fun. This position is also responsible for promoting Cognex Culture to the team and should embody the core values of Cognex including Work Hard, Play Hard and Move Fast.

Essential Functions: 

  • Create on-going and timely content for Sales Engineers and Management 

  • Deliver training content and both assist with and facilitate a training plan which consists of training sessions (instructor-led, live online, and e-learning) for new and existing sales engineers 

  • Partner with recruiting, human resources, technical product trainers, and sales management to  coordinate and organize of on-boarding logistics such as booking training rooms, and ensuring all necessary tools and equipment are ready for each class  

  • Conduct commercial training of sales processes and overall sales etiquette 

  • Conduct ongoing skills and competency testing of trainees to ensure the requires competency level has been reached

  • Teach selling and other soft skills that compliment technical product training  

  • Track results of training assessments and take appropriate measures to address deficiencies

  • Update training courses based on the latest Cognex product offerings

  • Use gamification and other creative methods to keep training sessions engaging

  • Infuse the Cognex Culture of Work Hard, Play Hard, Move Fast into training offering

 

Knowledge, Skills, and Abilities:  

  • Excellent communication and facilitation skills including verbal, presentation/demonstration and written

  • Excellent organizational and planning skills to be able to schedule multiple course offerings to multiple roles within the sales organization

  • The ideal candidate would have experience teaching and facilitating selling skills, soft skills as well as have some experience within technical sales environment 

  • Must be able to both assist with and facilitate a high energy training session and keep all training offerings engaging.  Ability to turn presentations into an interactive learning event

  • Expertise in Windows® Operating System is a plus

  • European travel for local candidate estimated at 20% 

Minimum education and work experience required:

  • Bachelors degree or relevant work experience such as sales experience is a plus and preferred 

  • 3-5 years minimum Training and facilitation experience, preferable in a sales environment 

  • Experience and exposure in industrial automation technologies (Robots, Machine Vision, PLCs, HMI) is a plus but not required 

  • High-tech or manufacturing company experience preferred 

  • Knowledge of and experience with e-learning tools preferred 

  • Experience and mastery of MS Office tools including Word/Excel/PowerPoint 

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Additional Job Description

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Company

Cognex Corporation

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