Sr. Manager, Brand Marketing

You may know McCormick as a leader in herbs, spices, seasonings, and condiments – and we’re only getting started. At McCormick, we’re always looking for new people to bring their unique flavor to our team.

McCormick employees – all 14,000 of us across the world – are what makes this company a great place to work.

 

We are looking to hire an  immediate Senior Manager, Brand Marketing in a Hybrid (50/50) capacity at our Global Headquarters in Hunt Valley, Maryland. 

 

What We Bring To The Table:

The best people deserve the best rewards. In addition to the benefits you’d expect from a global leader (401k, health insurance, paid time off, etc.) we also offer:

• Competitive compensation

• Career growth opportunities

• Flexibility and Support for Diverse Life Stages and Choices

• We prioritize our communities and the planet we share. We are proud to be awarded as a Diversity Inc. Top 50 company for Diversity and have multiple Sustainability awards (ranking #22 in the World and #1 in Food Products)

• Wellbeing programs including Physical, Mental and Financial wellness

• Tuition assistance

 

 

The Senior Manager, Brand Marketing will be primarily responsible for implementing brand strategy and managing the development and activation of fully Integrated Marketing Campaigns for Condiment brands in North America. This individual will lead the flawless execution of the marketing plans into market to reach specific target audiences and drive brand awareness, consideration, and advocacy.  This individual will work with cross-functional internal teams and external agencies to develop new brand campaigns to deliver on the business objectives, reach the consumer target, drive return on investment, and deliver insights back to the organization.

 

 

RESPONSIBILITIES

 

• Strategic Thinking: Based on the set brand strategy and vision, seek out new ideas, taking inspiration from internal sources or external best-in-class activations, to drive engagement and relevancy for condiments brand. 
• Creative Development:  Work with external agencies and internal studio to bring to life on-brief strategies that ladder back to consumer insights and business objectives.  Lead the day-to-day working relationship with the agencies to develop and execute big ideas, including copy testing, photo and video shoots, and asset development.
• Campaign Management: Deliver brand projects on time, on budget, and with excellence.  Ensure compliance of the brand standards and maintain consistency of all communication elements across marketing-based activities.

• Integrated Marketing Plan Delivery: Work with media, social, public relations, digital, and studio teams to execute marketing campaigns holistically across all consumer touchpoints. 

 

 

REQUIRED QUALIFICATIONS

• Bachelor’s Degree in Marketing or relevant field
• MBA (Preferred)
• Minimum of 7 years’ experience in marketing or closely related field.
• Demonstrated experience working on integrated marketing campaigns for large consumer brands.
• Demonstrated experience creating campaigns that ladder back to brand identity and strategy.
• Demonstrated experience of managing agency partners
• Sound understanding of modern marketing channels
• Action oriented team member who will drive projects to on-time completion
• Communicates and works effectively with people at all levels both internally and externally.
• Excellent oral and written communications skills.
• Strong analytical and problem-solving skills.
• Able to direct