Director, US PADCEV HCP

ROLE SUMMARY

Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies, industry-leading R&D, and a goal of delivering eight breakthroughs by 2030 across major cancer types, we're translating cutting-edge science into market-shaping impact. Here, you'll partner with exceptional colleagues across scientific, medical, and manufacturing teams, backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage, excellence, equity, and joy, you'll have the opportunity to stretch your skills and build a career that evolves with you—across teams, roles, and the Pfizer enterprise. Join us to make history — for patients, for their families, for the future. 

This role is the MIBC indication Lead. This includes owning the strategy and execution of the brand narrative for Medical Oncologists and Urologists. As the marketplace matures, the dynamics between general urologists, cystectomy performing urologists, medical oncologists, may evolve, which will require strategic and messaging refinement. Partnership with analytics and market research will be critical to track our progress; collaboration with Medical is incredibly important to ensure future data presentations/publications are properly evaluated for Commercial promotion. In addition, leadership within the team is critical to ensure the MIBC narrative is consistent throughout all channels and stakeholders. Mentoring / support for other team members, junior members in particular, is expected to prevent silos and ensure team culture is strong. The ability to develop good working relationships and trust with Astellas counterparts and MLR will be critical for success.

The scope of this role may evolve in response to brand and business needs

BRAND SUMMARY

First launched in 2019, PADCEV has changed the treatment landscape by becoming a standard of care for the treatment of locally advanced/metastatic urothelial carcinoma (la/mUC). Last November, we launched in Muscle Invasive Bladder Cancer (MIBC) for cis-ineligible patients and received approval for an indication expansion regardless of cis-eligibility. The MIBC launch has been very successful and will be the brand’s growth driver for the next several years.

PADCEV is a dynamic, challenging, high priority brand within the Pfizer Oncology portfolio. It is an alliance brand that works directly with Astellas counterparts on all HCP and Patient initiatives across personal and non-personal promotion. The PADCEV brand team needs someone who can work in a fast-paced environment with the broader team, cross-functional partners, alliance partners, and be nimble and comfortable with ambiguity at times. Strong communication, project ownership, cross-functional partnership, and actively contributing to a positive team culture within Pfizer and across the alliance, are all requirements for this job.

ROLE RESPONSIBILITIES WITH ASTELLAS COUNTERPARTS

• ​Evolve MIBC Strategies for Oncologist to maximize launch window and entrench HCP prescribing behaviors across the broader indication
  • Lead the development of core assets for MIBC: Core Visual Aid, Speaker Decks, new data
• Lead Urology Strategy and Promotion for MIBC – evolve messaging/targeting
  • Identify and execute opportunities across AUA, LUGPA, Solaris to increase referral rates from Urologists to Oncologists
  • Collaborate closely with Account Marketing to ensure KAD initiatives align with MIBC strategies and needs

• Collaborate closely with team members to ensure tactics align with strategies and messaging is consistent across channels and stakeholders
• Prepare for competitive readout pre/post ESMO
• Work closely with Analytics and Market Research partners to lead MIBC KPIs assessment and insight generation needs to support strategies or measure effectiveness
• Actively contribute to building a positive, fun team culture that foster growth and helps brings out the best in others
• Serve as point of contact for Global

BASIC QUALIFICATIONS

• ​BA/BS degree and 8+ years pharmaceutical industry experience or MBA and 7+ years of industry experience; 4+ years of marketing experience required
• Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies for a US Brand
• Strong business acumen including an established track record for building measurement plans to assess impact.
• Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a fast paced, deadline-oriented environment 
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities inc