Social Media Specialist

Company Description

Adtalem

At Adtalem Global Education, we seek to empower students and members to achieve their goals, find success and make inspiring contributions to our global community. Adtalem is a leading healthcare educator that partners with organizations to proactively address future workforce needs and empowers career development with access to world-class academic curriculums, certifications and training programs across the medical and healthcare industries.

Adtalem institutions and companies include: American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University. (NYSE: ATGE; member S&P MidCap 400 Index) For more information, please visit adtalem.com.

Job Description

The Social Community Specialist will be responsible for managing prospective students, students and alumni within our public and private social platforms.  They will collaborate with an extensive cross functional team to ensure accurate and timely engagement that successfully optimizes business objectives and effectively services our customers. He or she will act as community manager, carrying out daily community management tasks; using research skills; leveraging insights as well as consultative salesmanship to identify new enrollment opportunities and keep customers engaged. We are looking for a solution-oriented person with a “can do” attitude and an inquisitive nature, who can show initiative and can work both independently or as a part of a team.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Drive YoY growth in funnel progression, active users, enrollments, and membership
• Drive active brand ambassadors and influencers who are advocating via published content
• Establish SLAs for response time and ensure we meet or exceed those standards within public platforms: Facebook, Twitter, LinkedIn, Instagram, others as needed as well as within private communities
• Ensure all social community engagements receive a timely and appropriate response with an emphasis on quality customer care, transparency and authenticity to a large, public audience
• Leverage all customer touchpoints to present and drive traffic to the communities
• Establish a process for routing negative feedback & answering questions for which we don’t have standard replies
• Leverage social listening tools to inform strategy and monitor trends, sharing insights with stakeholders and taking action as necessary

Qualifications

• Familiarity with Social Studio or other Social Media Tools (Sprinker, etc.)
• BS/BA degree in Marketing, Communication, Public Relations, Journalism or related field
• 2+ years of customer service and/or consultative sales, communications or marketing
• Proficiency in Social Platforms such as Facebook, Twitter, and LinkedIn
• Excellent communication, oral and written (proofreading), and organizational skills
• Knowledge of social media management tools and analytics preferred
• Ability and desire to work both independently and collaboratively
• Must have excellent project management skills and ability to manage multiple projects
• Must be solution orientated
• Must show initiative and have intellectual curiosity and willingness to be humble and keep learning
• Must be comfortable with change
• Emotional intelligence will be highly valued

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $51,962 and $93,900. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

For more information related to our benefits please visit: https://careers.adtalem.com/benefits.

We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a dr