Customer Marketing Program Manager

Job Description:

The Opportunity:

Workhuman is in search of a Customer Marketing Programs Manager to join our expanding Customer Marketing team! In this role you’ll be responsible for partnering closely with our Customer Excellence team to optimize engagement and drive adoption within our existing customer base. You will create and execute customer revenue growth, retention and product adoption campaigns that engage key customer stakeholders and encourage increased engagement with the Workhuman Cloud. You’ll also enable Customer Success and strategic account leads on new and existing marketing activities as well as manage the reporting and read out of customer marketing campaign performance. Reporting to the Director, Customer Marketing, you will become an integral part of supporting and enhancing the overall customer experience at Workhuman. 

What we can offer you:

• An opportunity to optimize customer engagement through collaborative account strategies and pipeline growth initiatives.

• Collaboration with the Customer Excellence and Customer Success teams to align marketing activities and improve customer outcomes.

• The chance to tailor marketing materials and messaging for key customer segments, ensuring timely development and launch of deliverables.

• A focus on data-driven paid media strategies with continuous performance measurement and optimization.

• The opportunity to manage campaign reporting and deliver performance insights through dashboards and presentations.

The Skills you will bring:

• Experience executing multi-channel, integrated campaigns across paid media, direct mail, webinars, email, and events.

• Proven ability to work cross-functionally with Customer Success, brand, communications, creative, product, analytics and finance teams.

• A deep understanding of using data and analytics to identify trends, report on performance, and optimize programs.

• Strong relationship-building skills with account teams to align business goals and drive measurable impact.

• Ability to manage multiple projects with attention to detail, while maintaining a high-energy, results-oriented approach.

• A passion for innovation and openness to testing new ideas and approaches to engage customers effectively.

Achievements:

• You have delivered multi-channel, integrated campaigns using paid media, direct mail, webinars, email, and events.

• You have been involved in cross-functional projects with teams like customer success, brand, creative, product, and finance to achieve business goals.

• You have delivered data-driven insights by analyzing quantitative and qualitative data, identifying trends, and optimizing programs.

• You have executed account-based marketing and customer engagement strategies that resulted in measurable impact, with 4+ years of experience in enterprise software/SaaS.

• You have utilized digital marketing tools like LinkedIn, Google Analytics, Outreach, Drift, and CRM/marketing automation platforms such as Salesforce and Marketo.

• You have told compelling stories with data and are proficient with Microsoft PowerPoint, Excel, and campaign reporting dashboards.

The Company:

At  Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals’ differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don’t think you “check every single box” above, please still consider applying. We’re looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we’re shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world’s leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.  

Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.

• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace catego