Head of Growth Marketing

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this Role

We are looking for a world-class Growth Marketing Leader with a strong emphasis on performance marketing to lead and scale global paid acquisition, SEO, CRM, marketing operations and tech. The ideal candidate will be data-driven, innovative, and possess a proven track record of driving growth through performance channels. They will be responsible for developing and executing strategies to drive revenue growth within ROI thresholds by acquiring, retaining, and resurrecting customers.

What you’ll do

• Own and scale global paid media (managed internally) for both sides of the marketplace (retailers and brands) to $xxM annually while maintaining target (incremental) payback
• Own and drive Faire’s global SEO strategy, roadmap, and KPIs with an emphasis on scalable, product-led tactics
• Scale and operate our CRM program across messaging surfaces (email, push, in-product/app)
• Build and deliver the ops and technology required to accelerate the impact of the global marketing team
• Enable the team for success through strong people management and clear communication of marketing KPIs and company goals
• Hire, train, and lead a world-class team across all functions

Qualifications

• 10+ years experience with deep expertise in paid user acquisition (esp search), product-led SEO, and programmatic lifecycle marketing -- experience in consumer/marketplace/e-commerce and scaling internationally is a plus
• Significant impact in a fast-growing company leading a critical, complex marketing function
• Hands-on leader who has hired a world-class team and cares about mentorship and development
• Excited and authentically motivated by Faire’s mission
• Genuine, empathetic, humble, and kind team player and cross-functional collaborator with experience working closely with engineering, product, design, and data science
• Insatiable curiosity and pragmatic thinker; direct communicator
• Operationally focused and execution-oriented; uses insights and data to inform decisions
• Capable of operating in ambiguity
• Relentlessly resourceful and enjoys rolling up sleeves and solving hard problems

Salary Range

San Francisco*: the pay range for this role is $228,000 to $313,500 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.

Faire’s flexible work model aims to meet the needs of our diverse employee community by making work more flexible, connected, and inclusive. Depending on the role and needs of the team, Faire employees have the flexibility to choose how they work–whether that’s mainly in the office, remotely, or a mix of both. 

Roles that list only a country in the location are eligible for fully remote work in that country or in- office work at a Faire office in that country, provided employees are located in the registered country/province/state. Roles with only a city location are eligible for in-office or hybrid office work in that city. Our talent team will work with candidates to determine what locations and roles are eligible for each option.

Applications for this position will be accepted for a minimum of 30 days from the posting date.

Why you’ll love working at Faire

• We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
• We are using technology and data to level