Associate Manager, Omnichannel Marketing

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all of our great brands including OREO, Ritz and Sour Patch Kids.  We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day.  It’s an exciting place to be – join team that’s helping to build the future of FMCG conversion! 

Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across our business by developing plans and toolkits to enable delivery activation across our brands at key customers and driving our digital commerce flywheel.  The position partners deeply with our headquarters Mondelez category marketing teams. 

The role will work closely with the category marketing teams to develop plans and strategies to activate Mondelez brands at our key customers to drive conversion and market share.  The Omnichannel Strategy team partners with category marketing to align on activation plans, build executional playbooks and track performance across customers. 

Additionally, the Omnichannel strategy team will work closely with the category marketing teams to develop growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, advise on retail media strategies. 

Preferred geographic location is near East Hanover, NJ.

Main Responsibilities

• Develop and execute Omnichannel business plans in partnership with our headquarters category marketing teams.  This includes assessing key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization.  Partner across category marketing teams and the MDLZ organization to remove barriers for growth.

• Drive omnichannel activation strategy for MDLZ brands across US customers by developing and building strategies for best-in-class conversion to propel Mondelez in achieving our aggressive growth goals.  Responsible for calendar and plan alignments, toolkit development and executional tracking.  Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.

• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the category marketing teams on capability gaps and how we can work together to achieve best in class.

Key KPIs:

• Market share – total, in-store and online

• Revenue and volume growth

• Delivery of impactful omnichannel marketing activations at US customers

More about this role

Stakeholders:

External

• External Media Agencies & Data Vendors

• Peer Network

Internal

• Category marketing leadership and teams

• Insights & Analytics teams across the organization

• Media & Retail Media Strategy organization

• Category planning teams

• Omnichannel Marketing & Activation Team across customers

Travel:  Up to 25%

Qualifications:

• Bachelor's Degree Required

• Shopper, trade or brand marketing experience preferred

• Digital commerce and retail media experience a plus

• 3-5 years of CPG experience

• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs

• Knows how to get things done both through formal channels and informal network

• Understands Mondelez culture and cultures of external retail organizations / customers

• Establishes partnerships with key internal support functions and stakeholders

• Instills trust and credibility with customers to influence strategies and tactics

• Understands origin and reasoning behind best practices; shares best practices across team

• Competent presenting to internal and external leaders, can be trusted during challenging questioning

• Experience dr