Global Product Marketing Consultant – Grade Technology & VisionLink™ Solutions
Caterpillar Inc.About the role
Career Area:
SalesJob Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Role Summary:
As a Global Product Marketing Consultant at Caterpillar Inc., you will develop and execute the global go-to-market strategy for technology-enabled Grade solutions, with a focus on expanding Grade adoption across the equipment portfolio. In this role, you will help integrate Grade technology at the machine point of sale, support solutions for the current customer population, and enable customers to maximize productivity and value through tools such as VisionLink™. You will partner across the enterprise, with dealers, and with field teams to drive commercial growth, strengthen customer engagement, and bring innovative construction technology solutions to market.
What You Will Do (Job Duties):
Develop and execute the global go-to-market strategy for Grade & VisionLink solutions, including integration at machine point of sale and adoption across the current customer base.
Lead global launch and commercialization planning for the Grade portfolio, including awareness, marketing, transactions, installation/upgrade pathways, dealer quoting integration and sales funnel support.
Partner across the enterprise, with dealers and with field teams to drive adoption, utilization and commercial growth.
Use customer feedback, market research and competitive insights to identify needs, shape pricing and merchandising recommendations, and refine go-to-market strategies.
Develop and deliver training for field teams and dealers that connects Grade technology to customer challenges and jobsite productivity outcomes.
Serve as a subject matter expert for Grade solutions, supporting technical discussions with customers, dealers and product partners.
Collaborate with the VisionLink™ go-to-market lead to help customers adopt VisionLink™ and proactively improve site productivity.
What You Will Have (Core Skills):
Customer Focus: Builds strategies and solutions around customer needs, using market insight and customer feedback to improve adoption, satisfaction and business outcomes.
Industry Knowledge: Applies strong understanding of construction technology, heavy equipment markets, competitive trends and customer needs to shape effective go-to-market strategies.
Decision Making and Critical Thinking: Analyzes complex business opportunities, evaluates options with key <
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