Manager, Product Marketing

About the Role:

 

As a Product Marketing Manager at Wabash, you will be a key driver of revenue growth and commercial alignment by shaping how our Transportation Solutions and/or Recurring Revenue products are positioned, promoted, and sold. This high-impact role is responsible for developing strategic marketing programs and content that communicate the differentiated value of Wabash-branded products to the market—empowering sales teams, supporting strategic customer engagement, and driving business results across our channel network.

You will work cross-functionally with Product Management, Sales, and Marketing to translate product features into compelling customer-centric messaging and tools. Your work will directly influence deal velocity, win rates, and our ability to grow, defend, and capture key accounts.

Key Responsibilities:

Drive Strategic Alignment: Partner closely with Sales and Product Management to ensure marketing efforts align with commercial priorities and revenue objectives.

Account-Based Marketing Execution: Develop and implement targeted Account-Based Marketing (ABM) strategies to support capture, growth, and retention of high-value accounts.

Value Proposition Development: Lead the development of unique value propositions (UVPs) for all Wabash Transportation Solutions and Recurring Revenue offerings through deep market research, product alignment and customer insight.

Content Creation & Messaging: Translate UVPs into high-impact messaging frameworks, marketing assets, and sales tools tailored to key audiences and verticals.

Sales Enablement: Build and maintain a comprehensive library of sales enablement tools—including training decks, product videos, battle cards, and competitive comparisons—to empower our sales and
dealer channels.

Go-to-Market Support: Lead content development for product and service launches, ensuring timely alignment with commercial goals and clear communication of value.

Cross-Functional Collaboration: Work with internal marketing and creative teams to ensure all content reflects brand standards and delivers a consistent, differentiated market presence.

Customer Insight & Market Intelligence: Gather voice-of-customer and provide to product management to inform roadmaps and leverage customer feedback, competitive intelligence, and sales input to continuously refine messaging, positioning, and go-to-market strategy.

Required Qualifications
• Bachelor's degree in marketing (preferred) or related field.
• Demonstrated experience leading the development and deployment of product value proposition work across internal stakeholder groups and commercial channels.
• Proven track record of leading the development and deployment of new product go-to market strategy and launch in close collaboration with cross-functional stakeholders.
• 7+ years of experience in B2B product marketing, preferably in manufacturing, transportation, or industrial sectors.
• Strong understanding of value proposition development and content strategy.
• Excellent collaboration and communication skills with a track record of working cross-functionally.
• Experience creating a wide range of marketing and sales effectiveness tools (e.g., decks, one-pagers, videos, product sheets, competitive comparisons).
• Ability to distill technical product details into customer-focused messaging.
• Strong project management and organizational skills

Marketing Exercise
As part of the interview process, candidates will be required to present a go-to-market strategy they have
personally developed and deployed. The presentation should include how the candidate developed the value proposition for the product or service, the strategy used to bring it to market, and the outcomes achieved.

Work Examples (Strongly Encouraged to Submit)
Candidates are strongly encouraged to submit examples of go-to-market strategies, product launches, or other marketing initiatives they have personally brought to market. Examples may include campaign materials, sales tools, launch plans, positioning frameworks, or other relevant work products.

 

Leadership Attributes:
At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly
about:
• Embrace Diversity and Inclusion – Solicit and respect the input of others, celebrate differences,
and strive for transparency and inclusiveness
• Seek to Listen – Actively listen to reach the best solution and m