Regional Sales Manager (Northern California)

Join the dynamic journey at Vynca, where we're passionate about transforming care for individuals with complex needs.

We’re more than just a team; we're a close-knit community. Our shared commitment to caring for each other and those we serve is what sets us apart. Guided by our unwavering core values: Excellence, Compassion, Curiosity, and Integrity, we forge paths of success together. Join us in this transformative movement where you can contribute to making a profound difference every day.

At Vynca, our mission is to provide comprehensive care for more quality days at home. 

About the job

The Regional Sales Manager drives sales growth and leads a team of Account Executives and Community Liaisons across a defined geographic region. The team generates referrals to our specialty palliative care and enhanced care management programs. This role requires a strategic leader with a proven track record in healthcare sales within home health, hospice, palliative care, or other healthcare service companies. You will work closely with your sales team in the field to expand Vynca's presence, increase public awareness, build strong community partnerships with hospitals, clinics, post-acute care facilities, and senior living centers, and meet or exceed program referrals and enrollment goals.

Kindly note that while this is a Remote position, we are only considering applicants based in Northern California at this time.

What you'll do

• Sales Strategy & Execution:
  • Develop and implement a comprehensive regional sales strategy to meet enrollment goals and expand Vynca’s footprint in palliative care and enhanced care management services.
  • Identify and help secure new referral partnerships with hospitals, physician practices, skilled nursing facilities, and other relevant partners.
  • Lead and manage an enrollment pipeline, tracking progress at all stages, from referral generation to pre-enrollment activities, to ensure timely and growing monthly enrollment.
• Team Leadership & Management:
  • Directly manage a field sales team. At least fifty percent of your time will be spent in the field providing direct, hands-on coaching, performance management, and support to drive individual and team success.
  • Ensure the Account Executives and Community Liaisons align their activities with the regional sales strategy, focusing on relationship building, program education and awareness, community engagement, and patient referrals.
  • Monitor team performance, use CRM tools to track key metrics, and provide regular feedback to meet goals.
• Account Executive Oversight:
  • Support Account Executives in developing partnerships with physician practices, hospitals, skilled nursing facilities, and other clinical referral sources to identify and enroll patients in Vynca’s palliative care programs.
  • Guide the team in executing strategic marketing plans, community outreach efforts, and educational sessions to increase brand awareness and program participation.
  • Oversee referral partner management, ensuring organized tracking of provider relationships, payer mix, and enrollment volume.
• Community Liaison Oversight:
  • Lead Community Liaisons in building and strengthening partnerships with community-based organizations, resource centers, medical facilities, and advocacy groups to drive awareness and referrals to our Enhanced Care Management program, which provides connections to social services for our clients.
  • Provide guidance on executing outreach strategies, attending community events, and presenting Vynca’s services to expand partnerships and support patient engagement.
• Collaboration & Reporting:
  • Partner with marketing, clinical operations, and product to align messaging and ensure Vynca’s offerings meet market needs.
  • Provide regular reports to senior leadership on sales activities, team performance, referrals, enrollment, and revenue forecasts.
  • Stay informed on industry trends and competitive dynamics to inform sales strategy and refine approaches. 

Your experience and qualifications

• Experience:
  • Minimum of 7 years of sales management experience in healthcare, focusing on leading teams, in-person coaching, and driving results in complex healthcare environments.
  • Previous experience managing sales or business development teams in healthcare settings, ideally those targeting palliative care or care management or relevant home health, hospice, or similar services.
  • Demonstrated success in managing relationships with healthcare organizations and community partners.

• Skills:
  • Proven ability to lead and motivate a sales team, se