Marketing Specialist, Full-time

We are seeking a Marketing Specialist to join the Brooks Rehabilitation Integrated Marketing Communications team. This role is responsible for executing high-impact, brand-forward events and experiences that drive awareness, engagement, stakeholder loyalty and lead generation. The ideal candidate is highly organized, collaborative and solutions-oriented, with the ability to manage multiple projects and deadlines in a fast-paced environment while maintaining exceptional attention to detail and brand consistency. This individual should be a proactive self-starter who brings innovative ideas, creative problem-solving and initiative to elevate experiences and stakeholder engagement.

Responsibilities:

• Lead end-to-end event execution for internal and external activations, ensuring brand consistency and high-quality attendee experiences.
• Collaborate with cross-functional groups (e.g., experience teams, executive leadership, human resources and clinical leaders) to align event objectives, messaging and logistics for specific activations.
• Plan and execute regional and national conferences, including pre-conference logistics (shipping, ordering, vendor coordination), booth and experience activations, on-site troubleshooting and brand representation for Brooks Rehabilitation.
• Develop event and conference briefs that align stakeholders on objectives, audiences, messaging, deliverables, timelines and success measures.
• Manage vendors and partners (production, signage, venues, A/V, exhibitors), including budget management, timeline oversight, scope approvals and quality control.
• Facilitate internal stakeholder participation in events, conferences or meetings (e.g., speakers, staffing) and set clear expectations for roles, schedules and deliverables.
• Execute internal employee meetings and experiences such as the annual management and leadership conference, service awards and employee recognition ceremonies.
• Plan and operate internal vendor fairs that showcase Brooks programs and services; manage invitations, communications, exhibitor requirements and execution.
• Develop integrated event communications including pre/post-event emails, attendee updates, promotional messaging, giveaway communications and follow-up campaigns using approved templates and platforms.
• Partner closely with creative and content teams to develop and produce event collateral, toolkits and exhibitor assets within established timelines.
• Drive continuous improvement by capturing learnings, documenting processes and recommending enhancements to engagement and stakeholder experience based on feedback and post-event learnings.
• Track and report event outcomes, engagement metrics and operational learnings to support continuous improvement and future event planning.
• Provide marketing consultation across divisions, advising on best practices for event execution, promotional items, apparel, signage and collateral to protect and strengthen brand integrity.
• Support the development of event strategies that align with organizational goals, audience engagement and brand priorities.

• Proactively seek opportunities to build and improve positive relationships and credibility with colleagues, peers and stakeholders.

   

Requirements:

• Bachelor’s degree in event management, hospitality management, marketing, communications, public relations, business administration or equivalent professional work experience
• 3+ years of experience in marketing events, experiential marketing, event production, hospitality or conference management.
• Proven success leading end-to-end event execution for multiple events concurrently, including large conferences and internal activations.
• Experience with vendor management, venue acquisition, production timelines, shipping/logistics and on-site coordination.
• Strong ability to develop event briefs, run-of-show documents and stakeholder communications.
• Experience with event registration and email marketing platforms (e.g., Social Tables, Eventbrite, Greenvelope), including familiarity with email-building tools such as Stripo or similar programs. Experience with CRM systems, contact databases, audience segmentation and basic reporting is preferred.
• Excellent project management skills (timeline building, prioritization, risk mitigation and cross-functional coordination).
• Demonstrated ability to protect and apply brand standards across collateral, si