Director, US Access Strategy Multiple Myeloma

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Summary:

The Director, Access Strategy Lead for Multiple Myeloma, serving as single point of contact in support of holistic access strategy and implementation of Market Access tactics, will be responsible for driving access-customer specific launch strategies, content related development, and alignment of associated tactic execution to achieve the brand strategic imperatives and objectives for Pre-approval Information Exchange (PIE), launch and beyond. The Access Strategy Lead will own the end-to-end Access customer journey and partner extensively with other brand team members to develop and orchestrate execution of the overarching brand strategy.

This role is aligned to CELMoDs and IMiDs, as a core brand team member, reporting to US MAx directly as part of the Hematology Access Strategy organization.

Responsibilities:

• Develops Brand / Therapeutic Area Access pre-launch/launch strategy & imperatives, inclusive of pricing, access, reimbursement, patient services and dispensing, in collaboration with core brand team members across functions.

• Owns end-to-end customer journeys across Access customers (e.g., PBMs, health plans, and organized customers)

• Directs and aligns functional teams, within MAx and more broadly, to holistic Access strategy, (i.e., Pricing & Contracting, Patient Access Support Services, Account Executives, BI&A, Finance, Policy, etc.), ensuring functional area launch plans and execution are coordinated and connected to brand/therapeutic area strategic imperatives.

• Uses insights from market research and analytical models to understand and assess macro events/trends, customer segments and preferences, that inform potential implications to business and tactic design

• Leads communication plan(s) and Access narrative for brand/therapeutic area internally, as well as externally in partnership with brand related communications

• In partnership with Pricing, defines launch access goals and discretionary GTN targets aligned to Brand/TA access strategy

• In partnership with other Access Strategy Leads, identifies broad macro-landscape changes in the healthcare system; Leads strategic projects to build the organization for future success

• Defines success across all relevant Access customer segments

• Leads Associate Director team members in the tactical execution of:

  • Strategic planning aligned to US Myeloma/CELMoD strategy and identify refinements to access strategy/launch strategy, tactical plans and specific tactics based on established performance metrics

  • Operation planning and relevant communications, required to implement Access tactics, and activate appropriate action(s), driving internal initiatives that address external opportunities/challenges

  • Collaboration with training team(s) to develop training and support Access Field team on training, BMS tools and resources, market intel, policy landscape, etc., to ensure team is equipped to engage key customers on access topics both prior to launch (PIE) and at launch.

  • Collaboration with internal and external stakeholders (i.e., Field Sales, Omnichannel capabilities, agencies, PReP team) to create personalized content by customer type, leveraging agile, modular content production processes as appropriate

  • Ensuring field roles interfacing with Access customers receive relevant materials in concert with the content production process

• Leads IMiD LOE planning, communication, and coordination to minimize GTN impact and ensure smooth transition for patients and customers

Qualifications:

• BA/BS degree or equ