SVP, Marketing & Communications (Remote)

The physical location for the candidate selected must be within the contiguous United States.  

Who we are

Susan G. Komen brings a 100% virtual working environment and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way by funding groundbreaking research, community health initiatives and advocacy programs in local communities across the U.S.  Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, outreach and public policy initiatives in order to make the biggest impact against this disease.

Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment, and work collaboratively to inspire greatness in others!  We take an ongoing approach to ensure open communication from all levels throughout the organization.  It’s encouraged to give and receive feedback to ensure two way accountability with a focus on continual improvement both personally and professionally!

What You'll Be Doing in the role of SVP, Marketing & Communications:

The Sr. VP of Marketing & Communications is a difference maker, innovative and forward-thinking marcom executive focused on driving transformational results.

The Sr. VP of Marketing & Communications is responsible for developing and executing the global strategic marketing and communication initiatives to drive the organization’s brand reputation, sustained and diversified revenue growth, and foster constituent engagement with donors, partners and collaborators. This role will lead a high-performing team and collaborate cross-functionally to align marketing strategies with overall organizational objectives.

The position will develop and execute an integrated, proactive strategic marketing and communication plan. Advance Komen’s goals, including brand identity and reputation; broadening awareness of its programs and impact across key audiences.  Create strategic initiatives to retain, reactivate and recruit donors, partners and collaborators. Possesses the ability to be flexible, collaborative, cooperative and data-driven with a unique blend of creativity and organizational understanding. Foster positive relationships and interaction with all levels of management and balance short-term operating needs with long- term strategic initiatives.

This position is responsible for leading, developing, and implementing strategic and tactical programs for all marketing and communications, to include all brand development, public relations, corporate development activations and community development marketing programs.  In addition, this position oversees external advertising and promotion and will work collaboratively with corporate partnerships and community development teams to leverage all Komen-owned platforms, and the production of all video and digital media campaigns. This position will lead all public-facing strategic marketing to include brand development, public relations, external marketing and market performance analysis.

This position will report directly to the CEO and will be responsible for overall external marketing, messaging and branding activities for the organization.  This position is responsible for external communications, crisis communications, issues management, organizational context for decisions, and fostering organization trust and long-term growth against strategic objectives.  

Leading the marketing and communications team, this position helps to set the overarching external marketing strategy for Komen and acts as steward for the brand. Develops and executes marketing programs that extend brand awareness, drive funding growth, donor engagement, and enhances service excellence. Has primary responsibility for developing, implementing and monitoring the annual marketing plan and handles all external marketing programs including market research, data analytics, and market segmentation.  

What You Will Bring to the Table

STRATEGIC LEADERSHIP:

Create compelling and innovative marcom strategies to propel transformational results.

Develop and implement comprehensive marketing and communication strategies that support Komen’s brand, mission and revenue generation across the organization.

Monitor industry trends and competitive landscape to identify opportunities for growth and innovation.

BRAND MANAGEMENT:

Oversee brand positioning and messaging across all channels to ensure consistency and alignment with Komen’s mission and values that drive growth and expand the organization’s impact globally

Oversee market research and seek competitive intelligence to meet changing market and competitive conditions that drive growth short- and long-term

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