Senior Associate, Product Marketing - Fintech and BizSol

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

 

Role Overview:

As a Senior Associate, Product Marketing, you are responsible for crafting compelling product positioning, developing go-to-market strategies, and ensuring the successful launch and adoption of our products. You work closely with cross-functional teams to translate technical features into customer benefits, driving product awareness and engagement. You use a combination of strategic thinking, creative execution, and cross-functional collaboration to drive our product’s success.

Your specific focus is payroll and accounting products. You have an analytical, growth-focused mind bringing marketing, analytics, user insights, and experimentation together to develop and optimize marketing strategies that showcase how our tools can simplify business operations for our Pros. You find solutions for our service professionals to ensure they can manage their finances seamlessly and stay compliant, while building delightful, on-brand experiences.

You use customer insights to craft narratives about financial services that resonate with small businesses and help them understand the value of features like integrated time tracking, payroll tax filings, and bookkeeping support.

Our team is passionate, empathetic, hard-working, and above all else, focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Develop and execute go-to-market strategies for new product launches, offerings and features
• Collaborate with product teams to understand product features and translate them into clear customer benefits
• Create compelling product messaging and positioning to differentiate our company's offerings in the market
• Conduct market research to stay informed about industry trends and competitor activities
• Develop sales enablement materials, including product guides, presentations, and training sessions
• Coordinate with the Marketing team to create and execute integrated marketing campaigns that drive product adoption
• Analyze product performance metrics and customer feedback to refine marketing strategies
• Assist in the planning and execution of product-related events and webinars
• Collaborate with the Sales team to ensure they have the tools and information needed to effectively sell the products
• Monitor and report on the success of product marketing initiatives

 

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience
• 3+ years of experience in product marketing or a related field
• Proven ability to develop and execute go-to-market strategies

 

What will help you succeed:

• Strong understanding of product lifecycle management and marketing principles
• Excellent communication skills, with the ability to convey complex information clearly
• Experience with marketing fintech or business solutions products such as payroll systems, accounting software, payment processing, consumer financing, or employee benefits
• Familiarity with tools that streamline small business operations, including integrated time tracking, compliance alerts and bookkeeping support

 

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want