VP, Industry Lead, Data Sales

About the Role

Role Responsibilities

• Manage the team's broader client acquisition, retention, and expansion strategies, resulting in programmatic/agency partnerships that generate revenue.
• Oversee data sales revenue and progress to quota while providing accurate assessment of progress to Fetch leadership.
• Conduct high-impact presentations, roadshows, and education sessions to increase Fetch fluency across agency teams.
• Enable your team to build trusted relationships with investment teams, programmatic leads, strategy groups, data buyers, and analytics teams within agencies.
• Collaborate with Agency Partnerships and Brand Partnerships to align on joint account coverage and growth plans.
• Independently provide tailored coaching, guidance, and feedback to partner professionals in sales functions and account professionals in account-management functions.  
• Direct sales professionals to work efficiently and expand influence across targeted accounts.
• Develop the team’s AI fluency and influence new process adoption.
• In partnership with GTM, Finance, and People Experience teams, lead hiring processes and onboard new employees, maintaining Fetch values and culture.
• Collaborate with cross-functional teams, including marketing, finance, legal, and operations, to deliver partner success and manage deal execution.
• Develop sales strategies that ensure Fetch remains a preferred partner, informed by performance insights, partner segmentation, and industry benchmarks.
• Influence and contribute to new GTM strategies that can be scaled across the sales organization.
• Apply your understanding of how Fetch’s advertising solutions drive partner business outcomes, connecting campaign performance to key KPIs, and scale learnings across your team and others. 
• Lead account-level planning and the implementation of revenue strategies within the industry, leveraging data and insights to influence decisions.
• Maintain and coach sellers on Salesforce hygiene and accuracy, ensuring data integrity for forecasting and reporting. Identify areas of automation and encourage the use of AI to improve processes. 
• Represent Fetch with professionalism and credibility in partner interactions, events, speaking engagements, and conferences.
• Operationalize long-term strategies into clear, actionable goals for the team.

Minimum Requirements

• 5+ years of people management experience with demonstrated success in mentoring or coaching others to reach performance goals.
• 8+ years of new business and account management experience within programmatic and agency sales development. 
• Proven success meeting or exceeding sales quotas while managing key accounts or portfolios.
• Strong understanding of media performance metrics, advertising KPIs, and how data informs business decisions.
• Proficiency in Salesforce and Excel with strong analytical, forecasting, and organizational skills.
• Advanced fluency with AI tools that support account growth, sales performance, and improve sales processes. 
• Bachelor’s degree or equivalent combination of education and experience

Preferred Requirements

• Strong collaboration skills with a track record of working cross-functionally to solve problems and deliver results.
• Ability to translate strategic direction from leadership into tactical plans for direct reports.
• Lead by example - you own Fetch’s core values and drive your team towards the company vision. You embody a strong work ethic and operational rigor in processes.
• You’re an expert within your ca