Senior Product Analyst

The Role 

This role will report to the Senior Manager, Strategy & Analytics, Enterprise Loyalty & FanApp, and be responsible for the ownership & execution of strategic customer and business insights that support the development of Mobile App E-Commerce & Ecosystem Cross-Sell. This individual will be passionate about the power of data to create deep levels of engagement with our fans, and effectively leverage and visualize data in a way that creates insights to drive business decisions forward at pace. 

  

What You’ll Do: 

• Partner closely with the Fan Data Services (FDS), FanApp Product Teams, and Operating Companies (Fanatics Commerce, Fanatics Betting & Gaming, and Fanatics Collectibles) to deliver critical insights that shape direction and track progress against E-Commerce Goals, and making the app “sticky”. 

• Analyze, summarize, and optimize direction of the FanApp E-Commerce & Ecosystem product and business, using internal and external data sources to derive strategic insights that guide and track performance. 

• Own data analyses and strategic insights that feed weekly, monthly, and quarterly business reviews. Executive presence that can communicate findings to any audience throughout the organization 

• Perform A/B testing for various marketing and product initiatives to inform strategic and tactical decision making for the E-Commerce & Ecosystem Product teams. 

• Build insightful dashboards to cultivate a data-driven culture across the organization. 

• Support development and deployment of FanApp roadmap and new initiatives, targeted towards high value customers to deliver on aggressive growth and retention goals, both domestic and global, over the next 1-3 years. 

• Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst customers and prospects.  

  

What We’re Looking For: 

• 3-5+ years experience in a Data & Analytics, Consulting, or Internal Strategy function with a concentration in product, mobile app e-commerce, or loyalty 

• Strong knowledge of loyalty and membership strategies and tactics, ROI-driven decision making 

• Experience with SQL, schema definition, and data visualization tools such as Tableau, Google Analytics, or Power BI 

• A successful track record of effectively working with data, and a deep understanding of and passion for the customer journey. 

• Excellent quantitative and analytical skills, including the ability to process and understand large data sets. 

• Superior project management skills, with ability to apply a structured approach across multiple, highly complex, cross-functional projects. 

• Strong intellectual horsepower; superior reasoning and analytical skills, proven track record of translating insights into actionable strategies. 

 

Preferred Qualifications: 

• Customer first mindset, laser-focused on Fanatics’ customers and their experience. 

• Entrepreneurial with a “roll up your sleeves” attitude; comfortable with ambiguity. A strong bias to action and ability to work cross functionally with the leadership team. 

• Intellectually curious, with a desire to learn, understand and grow. 

• Humble, kind, and strong collaborator. A true believer in Fanatic’s mission, and someone who embodies the values and embraces the goal of the company. 

• Exceptional communication skills; strong ability to distill complexity into crisp, easily comprehensible and compelling messaging; capacity for storytelling 

 

In NYC, the salary range for this position is $125,000 to $156,250, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. 

 

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and s