At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

 

We’re looking for a Senior Software Engineer to help develop and scale Webflow Optimize products, our AI-powered website optimization and personalization engine. In this role, you’ll help build and scale powerful product capabilities that provide key metrics and insights about user behavior, optimization and website analytics. You’ll play a major role in building and improving a high quality, performant and scalable Webflow experience.

We’re a fast-moving, data-driven team with deep experience in personalization, data visualization, and large-scale analytics and optimization products. 

 

About the role:

• Location: Remote-first (United States; BC & ON, Canada; Ireland; United Kingdom; Mexico City)
• Full-time
• Permanent 
• Exempt
• Reporting to the Senior Engineering Manager 
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
• United States  (all figures cited below are in USD and pertain to workers in the United States)
• Zone A: $150,100 - $207,100 
• Zone B: $141,550 - $194,750 
• Zone C: $132,050 - $182,400
• Canada  (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
• CAD 171,000 - CAD 235,600

 

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

As a Senior Software Engineer, Optimize you’ll…

• Design and develop high-performing, accessible user interfaces that enhance Webflow’s optimization and analytics product experience.
• Work on technologies such as Node.js, React,js, Javascript/Typescript, HTML, and CSS.
• Collaborate with designers, PMs, data scientists, and engineers to develop optimization-focused product capabilities.
• Contribute across the tech stack by building scalable APIs, creating insightful visualizations, and developing key product capabilities that enhance user experience and performance.
• Tackle complex technical challenges on a collaborative and geographically distributed team.
• Solve problems in a highly technical platform that empowers hundreds of thousands of people.
• Apply web best practices, including performance optimization techniques, accessibility standards and secure data exchange between different domains.
• Build, document, and test production code that impacts all Webflow customers.
• Participate in all engineering activities including incident response, interviewing, designing and reviewing technical specifications, code review, and releasing new functionality.

 

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

 

About you:

You’ll thrive as a Senior Software Engineer, Optimize if you…

• Have 5+ years of experience with a proven track record of shipping code to build consumer facing web products.
• Have development experience with Node.js, React, TypeScript and a deep, foundational understanding of Javascript and/or Typescript.
• Are familiar with optimization platforms like Optimizely and VWO, and event tracking tools such as Google Analytics or Mixpanel. 
• Possess a strong understanding of web development best practices and principles, including responsive design, web performance metrics and accessibility standards.
• Effectively communicate and collaborate with cro