Associate Director, Paid Media

Position Title: Associate Director, Paid Media

Employee Classification: Assc Dir,Global Marketing

College/Division: NMSU Global Campus

Department: 440100-NMSU GLOBAL

Internal or External Search: External - Open to all applicants

Location: Remote

Offsite Location (if applicable):

Target Hourly/Salary Rate:  $59,965.78; Commensurate with Experience

Appointment Full-time Equivalency:  1.0

Exempt or Non-Exempt:  Exempt

Summary:  NMSU Global Campus is seeking an experienced Associate Director, Paid Media to lead the development, execution, and optimization of strategic paid media campaigns to drive enrollment for degree programs and microlearning courses. The ideal candidate will have a strong background in paid media, team management, and a data-driven approach to marketing in higher education.

Classification Summary:
Supports the Director of Global Marketing, Web & Brand Development in implementing marketing policies and strategies to achieve the university's goals. The Associate Director is responsible for executing marketing initiatives and campaigns to expand market presence, increase brand recognition, and engage target audiences. They assist in market research, program development, and maintaining alignment with established marketing objectives.

Classification Standard Duties:
Supports the Director in translating high-level strategies into actionable marketing plans and coordinates their implementation with advertising and promotion managers; oversees specific marketing campaigns, assessing performance and adjusting tactics as needed to ensure alignment with objectives; conducts and analyzes market research to identify trends, target audiences, and competitive insights - communicates findings to inform strategic decisions; assists in managing campaign budgets, monitoring expenditures to stay within limits, and evaluating ROI for continuous improvement; collaborates on developing customer retention and engagement strategies to ensure ongoing satisfaction and loyalty; supports and coordinates promotional activities, including digital and in-person events, to increase product and service visibility; provides input on staff hiring and training, and offers mentorship and guidance to junior marketing staff as delegated by the Director; monitors campaign metrics and prepares reports on marketing effectiveness and key performance indicators to recommend adjustments for continuous improvement; performs other related duties as assigned.

Required Education, Experience, Certification/License, Equivalency
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Experience: Minimum of six (6) years of experience in a marketing or communications role with direct responsibilities in campaign execution, market research, or promotion. Equivalency: Any equivalent combination of education and directly related experience as approved by HRS.

Knowledge, Skills and Abilities
Knowledge:
o Marketing fundamentals, including campaign execution, sales techniques, and customer service principles.
o Basic financial principles for budget tracking and cost analysis related to marketing efforts.
o Digital media and analytics tools to track and optimize campaign performance.

Skills:
o Effective project management for coordinating multiple marketing efforts.
o Competent in analyzing data and presenting insights for strategic decision-making.
o Skilled communicator, able to convey ideas clearly across teams and stakeholders.

Abilities:
o Ability to adapt to changing priorities and adjust actions to meet campaign goals.
o Ability to identify market trends and proactively address marketing opportunities or challenges.
o Ability to generate creative ideas to improve marketing effectiveness and engage target audiences

Job Duties and Responsibilities
NMSU Global Campus is seeking an experienced Associate Director, Paid Media to lead the development, execution, and optimization of strategic paid media campaigns to drive enrollment for degree programs and microlearning courses. The ideal candidate will have a strong background in paid media, team management, and a data-driven approach to marketing in higher education. This role involves leveraging digital advertising channels, managing budgets, and ensuring campaigns achieve measurable ROI while elevating the NMSU Global Campus brand.

Key Responsibilities

Paid Media Strategy Development
Develop and execute comprehensive paid media strategies across platforms