Marketing Operations Manager

Company Description

Avery Weigh-Tronix is one of the world’s largest manufacturers and suppliers of weighing equipment and solutions. With wholly owned businesses in nine countries, and partners in more than 70 others, we are truly a global player with a range and expertise that is second to none.

With its North American headquarters, R&D and manufacturing base in Minnesota, Avery Weigh-Tronix has a presence across the whole of the United States. Our established network of distributors and dealers undergo extensive product training to provide you with a trustworthy and knowledgeable source for all of your weighing requirements.   

Job Description

Summary:
 

Responsible for developing and executing marketing strategies to meet the Products and US led brands strategic objectives for the Focused Business Units. This includes but is not limited to: promotional literature, specification sheets, advertising, press releases, internal communications, case studies, exhibitions and direct marketing. 

What You Will Do

• Manage the Marketing department team, providing leadership, support, motivation, development opportunities, guidance, and discipline when necessary. 
• Gain market insights by researching and feeding back to the business relevant market size, trends, segments, and technologies.
• As part of the CBI process, gain customer insights through establishing their needs and help create the value proposition, while at the same time assess the strength of current products value proposition. 
• Develop and execute a Marcom Plan which supports for all levers.
• Develop and execute Sales Aids
• Coordinate and manage all new Product Launches
• Develop and monitor KPIs for the department and report progress back against them to the various stakeholder groups.
• Manage and co-ordinate all marketing, advertising, and promotional activities.
• Support the Focused BUM and the respective teams to create a marketing budget and to deliver within the agreed budget or outlook.
• Accountable for the Focused websites (Dillion, Logistics, and Eyecon) including responsibility for online marketing and social media activities.
• Working with external contactors and all relevant stakeholders to lead on-going co-ordination of content of the Focused websites and provide updates to ensure effective search engine optimisation and google rankings as appropriate for each business and drive agreed KPIs including web led conversion to sales revenue.
• Support as required customer demonstrations, presentations, conferences, exhibitions, marketing initiatives and submissions into customer tendering/quoting processes.

• Support HR communication around recruitment and companywide events and initiatives.
• Support companywide communications both internal and external.

Qualifications

What We Are Looking For

• Excellent written and verbal communication skills
• Able to conduct effective formal presentations
• Strong organization and planning
• Strong persuasiveness
• An 80/20 mind-set
• Demonstrates clarity of thought
• A natural innovator that will challenge the status quo within the business
• Collaborative and adaptable
• Excellent attention to detail
• Anticipates and manages complexity and change within the business

Skills and Experience

• Practical and multi-faceted marketing experience
• Relevant market and product experience
• Proven budgetary management experience essential
• Agency briefing and management experience that includes translations, videography, photography, print, exhibitions, advertising and PR contacts
• Exposure to developing and maintaining marketing strategies
• Strong IT skills – all MS packages, intermediate to advanced level on Powerpoint and Excel
• Travel to Fairmont facility required once a week

Additional Information

At AWTX, you can expect:

• An environment where ideas are heard, and innovation is encouraged
• Personal/professional growth and development opportunities
• Extensive benefits package with a generous employer contribution
• Paid Holidays + flexible paid time off
• Executive commitment to education, growth, and development

Avery Weigh Tronix is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. AWTX is a safety sensitive company.

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