Assistant Web and Digital Marketing Manager

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

PURPOSE STATEMENT

The Assistant Web & Digital Marketing Manager supports the Digital Demand Creation team and plays a key role in influencing and driving continuous improvements to the end-to-end B2B digital buying journey enabled by best-in-class product listings, and personalized recommendations that inform and inspire our customers. The ideal candidate will be a result and data driven Digital Marketing professional with a keen attention to detail to drive cross-channel integrations of our robust portfolio of B2B and CPG products to connect internal & external customers to relevant solutions across websites and sales enablement platforms.
 

KEY ACCOUNTABILITIES/OUTCOMES

Content Management & Optimization

• Manage product catalogs across various customer & sales channels based on divisional relevance and go-to-market strategies
• Systematically conduct audits against product 360 standards for product catalog data, images, product content, inventory, etc. on company websites. Ensure consistent site experiences. 
• Enhance delivery of nutrient/allergen claims for customers by keeping pulse on relevant trends, regulatory standards, and new customer requirements
• Collaborate with the Digital Demand Creation, product marketing, customer marketing and global marketing teams to maintain consistent brand messaging and ensure content aligns to Rich’s style guide, voice, and quality.
• Deliver compelling and informative features & benefits statements across Rich’s portfolio to support the customer experience and drive search visibility (SEO).
• Manages smart product recommendations integrations across digital channels and delivers metrics of engagement. 
• Integrate relevant training & education content or portfolio landing page referrals into respective product detail pages.

Website Management & Analysis  

• Manage our Direct to Operator (D2O) online web store in partnership with ecommerce, including optimization, product management, channel management and analytics/reporting
• Manage & report on referrals to distributor portals and online retails from Where to Buy service; expand retail referrals as needed
• Drive detailed product Feature definition to enhance product detail pages across websites and sales enablement platforms, including functional and non-functional requirements
• Identify digital gaps uncovered by testing or customer feedback via Customerville & other pulse surveys and correct problems to enhance the customer experience
• Manage workflows within the Recipe Management system & flag content for relevant customer endpoints
• Support optimization & enhancement roadmap of sales enablement platforms (RED) in partnership with sales & customer marketing teams

General Team Support  

• Support development of web & digital customer experience strategies and roadmap. 
• Maintain marketing budget and deliver results within budget parameters for web & digital initiatives.
• Act as Digital Customer Experience representative on Product Data Governance Council
• Provide back-up support to the Digital Customer Experience & Performance Marketing Teams, as needed.
• Participate in Agile product development work to advance Digital Demand Creation initiatives, as required. 
   

KNOWLEDGE/SKILLS/EXPERIENCE

• Bachelor’s degree in marketing, business or related field with 2+ years of general business experience.
• Knowledge of digital marketing, including website development, management and tools (Content Management Systems) including Wordpress. Knowledge of Commerce Tools or other ecommerce CMS systems a plus
• Highly analytical and skilled at problem-solving (error detection, root cause analysis, error correction options, recommending best option)
• Google Analytics experience strongly preferred. Familiarity with GA4 and comfortable navigating the new reporting interface.
• Working knowledge of Destini or similar Product Locator platform a plus
• Demonstrated abili