Director, Product Marketing

AT A GLANCE

The Healthline Group within RVO Health is seeking a creative, collaborative, and strategic Product Marketing leader to support the Product Marketing team's overall vision of bringing to market innovative ideas that resonate with health seekers and strategically generate revenue. 

The person in this role will help drive the business by considering new strategies and research-backed experiences that add value to our users lives, facilitating deeper engagement with our sites - Healthline.com, MedicalNewsToday.com, Greatist.com, PsychCentral.com. The person in this role will also specifically own the market success (B2C and B2B) of our Treatment & Adherence focused products - supporting people in a critical inflection point to help break down the barriers of treatment related to access, cost, and adherence.

The ideal candidate is a collaborative leader who is eager to use their marketing and business management skills to develop, lead, and mentor a team of highly motivated product marketers. You’ll use your high degree of judgment to lead the team, driving personal and business growth, with a heavy emphasis on maintaining and growing our core media business. You’ll conduct analytic projects like analyzing business opportunities, developing customer research to prioritize new B2C product experiences, or recommending new pricing and packaging models in collaboration with our B2B Sales team. You enjoy a variety of shifting between storytelling and quantitative analysis. You’ll play a key role in making decisions that inform our product roadmap and drive our go-to-market strategy. You take pride in your attention to detail, high quality bar and the mentorship you provide to your teams.

About the team:

You’ll be joining a Product Marketing team who is dedicated to making a positive impact on those in pursuit of a stronger and healthier life, especially the lives of those living with a chronic condition. The broader Marketing & Product team comprises individuals within the following functional areas:  Product, SEO, Consumer Research & Insights, Performance and Lifecycle Marketing, Design, and Brand Marketing. We’re a collaborative, strategic, and inquisitive team that cares deeply about having a positive impact on the world.

Where You`ll Be:

To prioritize togetherness, culture, and accountability, RVO Health operates on a hybrid in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Address: 1101 Red Ventures Dr Fort Mill, SC 29707.

What You’ll Do

• Serve as an owner and driver of the Treatment and Adherence product roadmap, delivering experiences that help break down the barriers of treatment for engaged audiences (e.g. High quality treatment content and tools, Manufacturer Copay/Savings Program solution, other Rx Savings solutions, etc) 
• Serve as a driver of key initiatives that engage Healthline audiences in a deeper way by aligning the right content/tools/products based on user intent (quizzes, health visualizer tools, etc), inclusive of consideration for potential RVO Health products and services that may meet Healthline audience needs (e.g. Wellness behavioral change coaching, Optum Store products)
• Work closely with Business, Marketing, & Direct Ad Sales leadership to continually enhance our positive impact on the business supporting successful GTM strategies.
• Build productive and effective strategic relationships with Product, Sales, and Sales Marketing leadership to ensure we maintain our top tier position amongst digital health publishers 
• Lead product and marketing strategy development, tapping into your market knowledge to help product managers and creative teams identify and prioritize the most impactful work.
• Lead B2B and B2C product launches with a multitude of cross-functional teams including marketing, PR, consumer insights and more.
• Ensure cross-functional alignment between marketing, editorial and sales for go-to-market collateral. Lead enablement and training around the Treatment product catalog at all touchpoints of GTM across various cross-functional teams.
• Own and report overall product success through launch, in market performance analysis, and optimization strategy and process.
• Additional responsibilities as self-identified or noted by the management team.

What We’re Looking For

• A data-driven approach to marketing, demonstrating strong analytical skills as well as passion for product analysis, competitive analysis, and market dynamics
• Ability to strategically set team goals and work cross-functionally to drive employees towards a single, unified direction
• Excellent