Senior Vice President, Data Platform Solutions

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth. 

Job Description

The Data and Platform Solutions team is a team of experts that help to deliver better marketing decisions using data and apply expertise in how audience data can help impact a client’s business. Working closely with the media planning and strategy teams, we translate client goals and objectives into actionable data using internal agency or external client technologies such as DMPs and CDPs.    

Our team goals are to educate on the uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate critical insights and profiles to align with strategic planning, and maximize the value of our client partnerships. The successful candidate is a curious problem solver with a knack for telling stories through data.    

DPS Mission Statement: Leverage data and tech to drive digital marketing effectiveness for both our clients and internal teams by extracting value from data.   

Responsibilities:  

The SVP, Data and Platform Solutions will be responsible for overseeing a team of experts to enable them to deliver better marketing decisions using data. This person will provide data leadership by applying expertise in how audience data can help impact a client’s business. Drive media planning teams to translate the client goals and objectives into actionable data applications through the DMP relationship. Audience data can help make smarter media decisions and this position is geared to helping facilitate the integration of this process into a media team. This will include media oversight and involvement of clients DMP, DSP/Programmatic Strategy, MTA, and DCO/Data drive creative. 

This highly motivated, detail-oriented individual manages a team who work with clients and internal stakeholders to educate on uses of data, drive innovation in the data and tech space, partner with analytics to create test plans, generate key insights and profiles to align with strategic planning, and maximize value out of client partnerships. 

• Be an in-house expert on how Data and Platforms can provide ROI for clients 

• Act as account leadership 

• Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives 

• Understand how platform/data technologies work and offer the ability to explain in ordinary terms (be technically savvy - understand the opportunities and limitations) 

• Identify opportunities – industry learning, meet with vendors and provide a POV, with a client lens and in desired format -- education/evangelize the findings 

• Oversee relationship with DMP (Data Management Platform) and Ad Tech Solutions 

• Partner with teams to support DSP, and Data/Analytics partnerships 

• Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency). 

• Drive data strategy and integration into media plans focused on audience details 

• Lead planning team to make data management a central tool for smarter planning 

• Share knowledge with teams regarding audience insights and results to impact business needs 

• Build and maintain relationships with audience data partners and internal agency counterparts 

• Act as a liaison between media and cross functional teams based on client needs (Analytics, Media, Tech, Creative) 

• Understand and adopt new trends and/or processes in Interactive Media for clients and the Agency 

• Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups 

• Maintaining knowledge of current DMP/Programmatic media trends and provide training to Moxie employee