Retail Incentives Planning Spec Sr

Worldwide, the Volkswagen Group has a long tradition of dramatic innovations. The Volkswagen Group with its headquarters in Wolfsburg, Germany is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

Brief Role Description

This position is a career level 20P and is located in Reston, VA with a role classification of Hybrid.

 

• Responsible for mid-term incentive process creation, development, and coordination of all sales channel support programs in the U.S. market including competitive market analysis and iterative scenario planning
• Support the implementation of all Audi of America (AoA) retail sales programs in the U.S. market, including cost-benefit and post program analysis / reconciliation
• Support the achievement of annual Audi national and regional sales and P&L objectives
• Manage all aspects of Audi’s Retail Incentive data partnerships (JD Power, S&P Global Mobility)
• Liaise between AoA Operations and AoA Finance, Audi Financial Services, and AoA Marketing to ensure alignment in the Audi retail go-to-market strategy and broader retail incentive plan
• Serve as the business leader for process & system improvements
• Develop competitive data sets and report out in Executive, Region/Field, and dealer-friendly formats
• Support the development of monthly and weekly executive management presentations

Possible Tasks within this Role

Incentives Planning & Market Analysis – 60%

 

• As a member of the Vehicle Sales team, support achievement of all national and regional objectives, including New vehicle sales, market share, vehicle turn rates, aging inventory, model year sell-down, contribution margin performance, dealer profitability, sales satisfaction index, customer loyalty for all Audi SUV, Sedan, EV and Sport carlines.
• Develop mid-term incentive planning for all Audi SUV, Sedan, EV and Sport carlines including:
  • Design and implementation of standardized elasticity scenario planning tools such as volume, incentive PNVR, and payment considerations.
  • Construct market trend & benchmarking analyses including Premium competitors’ MSRP, incentive spend, customer-facing transaction price (CFTP), residual value (RV) developments.
  • Plan incentive budget scenario budget including stress-testing.
• Present key findings and market opportunities, securing buy-in to AoA Operations and AoA Finance
• Design and maintain Retail Incentives market intelligence visualization and reporting at National, Regional and DMA levels.
• Support all internal review and validation for monthly retail program publication.
• Develop solutions for process improvement opportunities.

 

Partnerships and Legal – 20%

 

• Manage and further enhance existing Incentive data partnerships collaborating with Region/Field organization for data adoption and utilization.
• Data management including quality assurance, automation, retention.
• Liaise with Audi Legal team to ensure compliance with federal communications regulationsValidate future Retail Incentive data vendor opportunities. 

   

 

Ad Hoc Support and Reporting – 20%

• Assist in the development and implementation of short- & long-term selling strategies
• Support the development of monthly and weekly executive management presentations
• Principal back up for Sr Manager, Retail Merchandising, Pre-owned & Fleet

 

 

Qualification requirements

7+ years automotive or role-related experience

 

Education 

 

Required

 

Bachelor’s Degree, preferably in business-related field

 

Desired

 

Master’s Degree, preferably in business-related field

 

Skills

 

• Analytical, technical and conceptual thinking – sales and business planning using logic and reason, both creative and strategic while employing available analytical platforms
• Communication skills – interpersonal, relationship management, presentation, and written
• Process innovation – targeting business opportunity and addressing with process improvement
• Creative thinking – developing new solutions to drive Audi sales and margins
• Technical skills – ability to utilize technical data platforms and encourage integration with team processes
• Implementation –