Principal Product Marketing Manager

Additional Location(s): US-MN-Maple Grove

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

 

About the role: 
The Neuromodulation Principal Downstream Marketing Manager is responsible for the development of specific marketing plans and activities for the Pain Stimulation products, which include Spinal Cord Stimulators and Radiofrequency Ablation devices.  This role will also be responsible for marketing program(s) to establish, enhance, or distinguish product placement within the competitive arena. Develops business plans and product/program positioning in the marketplace. Oversees market research, monitors competitive activity, and identifies customer needs. Interfaces with engineering, manufacturing, patients, and sales to develop new products/programs or enhance existing product/program(s).

 

Your responsibilities will include:
 

Strategic Planning and Execution:

• Lead the preparation of strategic and tactical plans for business units or regions, ensuring they are cohesive, consistent, and aligned with stakeholder objectives.
• Conduct comprehensive analyses to make strategically sound decisions considering market implications and competitive forces.
• Develop and communicate compelling business objectives under uncertainty and complexity.

 

Innovative Marketing Leadership:

• Review portfolios to identify areas for improvement, leading teams to evaluate problems, identify solutions, and present business cases to senior stakeholders.
• Drive discussions on innovative ideas and best practices across teams globally, fostering a culture of continuous improvement and innovation.
• Investigate emerging global initiatives, researching customer benefits and identifying disruptive innovations to suggest actionable solutions.

 

Channel Mix Optimization:

• Analyze and recommend optimal channel mix strategies to enhance customer engagement and experience.
• Integrate digital systems and traditional techniques to deliver seamless customer experiences.
• Lead the development of a vision for optimizing customer journeys across channels, based on evolving customer preferences and strategic goals.

 

Customer Insights and Value Proposition:

• Lead workshops and experience-sharing sessions on data collection, analysis, segmentation, and customer insights application.
• Champion innovative approaches to gathering and leveraging customer data to capture market share and improve cross-regional customer experiences.
• Develop and present differentiated value propositions for global initiatives, articulating the company’s unique value over competitors.

 

Project and Resource Management:

• Establish governance processes for complex, cross-regional projects, ensuring effective stakeholder management and alignment.
• Sponsor projects requiring different implementation processes across geographies, managing master project plans and providing regular updates to steering committees.
• Coach project managers and teams on BSC’s Project Management Methodology and Change Management Model.

 

Business Partnership and Collaboration:

• Facilitate strategic relationship building across the organization and externally, promoting collaboration for optimal results.
• Influence key stakeholders without authority, focusing on mutually beneficial outcomes and building credibility.
• Encourage the organization to foster a global mindset, integrating regional complexities into strategic plans.

 

Additional Responsibilities:

• Design strategies to maximize the profitability of product lines by collaborating with assigned staff, conducting market research, and performing financial analyses.
• Determine clear and specific priorities for the development of new products/programs and product/program enhancements by defining customer nee