Sr. Specialist, Paid Social Operations

 

Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you!

 

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

 

Job Summary:

We are seeking a creative, detail‑oriented Senior Specialist to manage day‑to‑day social media campaign operations across Meta/Facebook, TikTok, Snapchat, and other paid social channels.

In this role, you will support the execution, trafficking, reporting, and optimization of paid social campaigns, ensuring accurate setup, timely launches, and strong performance across platforms. The position requires the ability to quickly learn new tools, troubleshoot issues, and activate ads using dynamic and feed‑based social templates. Ability to translate strategy into effective and efficient campaign execution.

Core responsibilities could also include campaign setup, budget management, and performance monitoring to drive measurable impact across paid social efforts. This role will work closely with creative services teams to review, build, and publish social ads across an entire scope of Vail Resort’s lines of businesses. Experience or familiarity with additional paid media channels such as programmatic platforms or walled‑garden ecosystems (e.g., Google Ads, Amazon Advertising) is highly desirable.

The ideal candidate brings a strong understanding of platform best practices, hands‑on experience with ad operations, and proficiency using social campaign management tools such as Flashtalking, Smartly.io, or similar.

 

Job Specifications:

• Starting Wage: $70,000 - $80,000
• Employment Type: Year Round
• Shift Type: Full Time
• Minimum Age: At least 18 years of age
• Housing Availability: No 

 

Job Responsibilities:
Paid Social Execution & Campaign Operations

• Confident in building and trafficking paid social campaigns in Meta Ads Manager, TikTok Ads Manager, and other emerging platforms with executional excellence
• Implement campaign structures, audience targeting, ad groups, and map creative rotations per channel best practices.
• Ensure accurate UTM/URL tagging, naming conventions, and pixel configurations for all campaigns.
• Ability to quickly learn and use social management tools (e.g.,Flashtalking, Smartly.io) to create and scale ad variations efficiently in feed based templates.
• Support in QA for ad previews and securing stakeholder approvals.

Ad Delivery Management

• Manage daily pacing, flighting, and allocation of paid social budgets to ensure full and efficient spend.
• Monitor campaign health and troubleshoot issues related to learning phases, ad rejections, or audience and ad frequency management.
• Launch A/B tests to evaluate variations in messaging, creative formats, and ad types, and translate findings into actionable recommendations
• Review post launch reports for creative accuracy

Reporting & Insights

• Own ongoing reporting requests, compiling performance dashboards and weekly/monthly insights across Meta, TikTok, and other channels.
• Analyze trends to identify wins, inefficiencies, and strategic opportunities.
• Present performance insights and recommendations to cross functional partners.

 

Job Qualifications

• 2–4 years of experience in paid social campaign management or ad operations across major social platforms.
• Familiarity with Meta, TikTok, Reddit, Snapchat, Pinterest, and emerging social advertising channels.
• Experience using reporting and analytics tools to pull data, interpret performance, and identify t