User Acquisition and Growth Manager

About Quidax

Quidax is where money meets limitless possibilities. We’re making it super easy for individuals, businesses, and fintechs in Africa to access crypto. Our goal? Providing real value for our customers today while shaping the future of money.

About the Role

We’re looking for a performance-driven Manager, User Acquisition & Growth to turn strategies into results. You’ll own the day-to-day execution of Quidax’s growth engine across retail and community-driven channels. This role is perfect for someone who thrives on numbers, experiments, and scrappy execution - you’ll work with the Head of User Acquisition & Growth to scale our user base, improve conversions, and drive revenue impact.

This isn’t about vanity metrics. It’s about building reliable growth loops, hitting CAC and LTV targets, and moving the needles that matter: users trading, staying, and spending more.

Key Outcomes (First 6–12 Months)

Your success will be measured by what you deliver:

• Daily Traders: Increase daily active traders by double digits.

• MAUs: Grow monthly active users across retail segments.

• Conversion: Improve sign-up → first-trade conversion rate by at least 15%.

• Retention: Lift 30-day retention rates through activation and reactivation campaigns.

• Revenue Contribution: Deliver measurable revenue impact from growth campaigns.

Success Metrics / KPIs

• Daily Active Traders (DAT)

• Monthly Active Users (MAU)

• Sign-up → First Trade Conversion %

• Retention Rates (30-day, 90-day)

• CAC (Customer Acquisition Cost) vs. LTV (Lifetime Value)

• Revenue contribution from growth campaigns
  

Core Responsibilities (How You’ll Win)

• Channel Execution: Run acquisition programs (referrals, affiliates/KOL, campus ambassadors, WhatsApp/Telegram campaigns).

• Activation & Conversion: Partner with Product and Ops to optimize onboarding flows and reduce drop-offs.

• Retention Plays: Launch loyalty and reactivation campaigns (email, push, in-app).

• Experimentation: Design and run weekly A/B tests on funnels, creatives, and incentives.

• Data Ownership: Track, analyze, and report on acquisition and retention performance - know what’s moving the numbers.

• Market Localization: Adapt growth tactics to African retail behavior  e.g., FX-driven activity, community groups, informal trading circles.

• Cross-Functional Support: Work hand-in-hand with Marketing (for brand awareness), Product (for funnel optimization), and BD (for distribution partnerships).

Requirements

What We’re Looking For

Must-Haves

• 3–5 years experience in growth, acquisition, or performance marketing for a consumer product (crypto, fintech, or mobile app preferred).

• Track record of driving measurable KPIs: MAU, conversion, retention, CAC/LTV.

• Hands-on operator with strong skills in digital channels (paid, referrals, affiliates, communities).

• Data-driven mindset: funnel analysis, cohort tracking, experimentation.

• Comfortable moving fast and iterating with limited resources.

Nice-to-Haves

• Experience in African markets or other emerging economies.

• Exposure to crypto-native growth levers (airdrops, token incentives, ambassador programs).

• Familiarity with analytics and attribution tools (GA, AppsFlyer, Mixpanel).

Reporting Line

You’ll report directly to the Head of User Acquisition & Growth, and work closely with the Marketing, Product, and