Senior Manager, Marketing

Description

 Application Instructions:To be considered for this position, please follow these two steps:

1. Complete the Culture Index Survey – Copy and paste the following link into your web browser: https://go.cultureindex.com/p/VMF11F99ti3.
2. Submit Your Application – Click the "Apply" button at the end of this job description to officially apply for the role.

Your application will only be reviewed if both steps are completed.   

Lead the Brand. Drive the Growth.
Are you a strategic marketing leader with a passion for driving growth in the complex marine, power generation, and industrial sectors? MSHS Pacific Power Group is seeking a forward-thinking Senior Manager of Marketing to lead impactful initiatives, strengthen OEM partnerships, and elevate brand visibility. This role is ideal for a results-oriented B2B marketer ready to take ownership of high-level campaigns and drive business momentum. 

Senior Manager, Marketing

Location: Fort Lauderdale, FL (Hybrid) 

Travel: Up to 50% 

Schedule: Full-Time 

Compensation: $140,000–$160,000/year + Annual Bonus Plan 

Direct Reports: 1 

Key Responsibilities:

Strategic Marketing & Branding

• Develop and implement comprehensive marketing strategies to promote marine and power generation solutions.
• Position the company as a leader in the industry by enhancing brand visibility  through digital, print, and event-based marketing.
• Conduct market research to identify trends, competitive positioning, and customer needs.
• Ensure brand consistency across all marketing channels.

Promotions & Lead GenerationDesign and execute targeted promotional campaigns for OEM products, aftermarket services, and power solutions.

• Leverage digital marketing, email campaigns, trade shows, and industry events to generate leads.
• Develop compelling content strategies, including white papers, case studies, and product showcases.
• Oversee social media presence, PPC campaigns, and SEO efforts to maximize inbound marketing results.

OEM & Partner Collaboration

• Build and maintain strong relationships with OEM partners, distributors, and key stakeholders.
• Work closely with OEMs to co-develop marketing initiatives, joint promotions, and brand-aligned campaigns.
• Negotiate marketing agreements and develop strategic alliances with key industry players.

Sales Enablement & Product Marketing

• Develop sales collateral, training materials, and presentations to support the sales team.
• Create go-to-market strategies for new product launches in partnership with engineering and sales teams.
• Establish pricing and promotional structures in alignment with company goals.

Analytics & Performance Tracking

• Define and monitor key performance indicators (KPIs) to assess marketing effectiveness.
• Utilize CRM tools, analytics platforms, and reporting dashboards to measure ROI on marketing campaigns.
• Optimize campaigns and promotional efforts based on performance data.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 5+ years of experience in B2B marketing, preferably in the marine, industrial, or power generation sector.
• Proven experience in OEM collaboration and co-marketing initiatives.
• Strong knowledge of digital marketing, SEO, SEM, and lead generation tactics.
• Excellent leadership, communication, and project management skills.
• Ability to travel as needed for industry events and partner meetings.

Comprehensive Benefits Package

• Medical, Dental, Vision, HSA, FSA 
• 401(K) with Company Match up to 7% 
• Competitive PTO Accrual 
• 10 Paid Holidays 
• Life Insurance, AD&D, Short/Long-Term Disability 
• Employee Assistance Program & Worksite Products 
• Legal/Identity Theft Protection Plan 
• Pet Insurance Discount 
• Health Advocate Services 
• Tuition Assistance 
• Maternity & Paternity Leave, Adoption Aid 
• Employee Recognition Program 
• Referral Bonuses & More!
   

Ready to elevate a