Channel Marketing Content Manager

Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

We’re seeking a Channel Marketing Content Manager to lead the creation of compelling, go-to-market content designed specifically for our distributor and reseller ecosystem. In this role, you’ll bridge the gap between product, marketing, and channel sales—translating product capabilities into value-driven messaging that resonates with our partners and accelerates their ability to sell.

This position is ideal for someone who loves transforming complex product information into high-impact content that drives awareness, demand, and partner enablement across global channel networks.

Key Responsibilities

• Develop and own the channel messaging strategy for distributors, VARs, and resellers based on product positioning, partner needs, and market trends
• Create and manage partner-facing content, including:
  • Distributor sales enablement materials
  • Channel playbooks and product guides
  • Battlecards, competitive positioning, and objection handling
  • Email templates and copy for partner marketing execution
• Work closely with Product Marketing, Channel Sales, and Regional Marketing to ensure alignment across launches and initiatives
• Tailor messaging for different partner personas (e.g., sales, technical, marketing roles)
• Collaborate with the global marketing team to scale messaging across regions and languages
• Monitor usage and performance of partner content and continuously optimize for effectiveness
• Stay current on market trends, partner business models, and competitive landscapes

Qualifications

• 10+ years of experience in product marketing, content marketing, or channel marketing—with a strong focus on distributor and reseller engagement
• Proven ability to write, edit, and structure clear, engaging, and actionable content for B2B technology audiences
• Experience supporting global channel programs or working with 2-tier partner ecosystems
• Strong cross-functional collaboration skills; ability to manage multiple stakeholders and priorities
• Comfortable with project management, creative brief development, and localization workflows
• Cybersecurity or enterprise software industry experience preferred

Why Join Us?

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This position will require successfully completing a post-offer background check. Qualified candidates with [a] criminal history will be considered and are not automatically disqualified, consistent with federal law, state law, and local ordinances.

We are an equal opportunity employer, including disability and veteran status. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

If you need an accommodation or assistance in order to apply for a position with Thales, please contact us at talentacquisition@us.thalesgroup.com.

The reference Total Target Compensation(TTC) market range for this position, inclusive of annual base salary and the variable compensation target, is between

Total Target Cash (TTC): 125,904.00 - 166,750.00 - 208,760.00 USD Annual

This reflects how companies in a similar industry and geographic region generally pay for similar jobs. This range helps the Company make pay decisions as one data point among many. Where a position falls within this range is also dependent on other factors including – but not limited to – the employee’s career path history, competencies, skills and performance, as well as the company’s annual salary budget, the customer’s program requirements, and the company’s internal equity. Thales may offer additional benefits and other compensation, depending on circumstanc