Senior Manager, Lifecycle Marketing

 

Local or 100% Remote

About Point

✨ Real Impact, Real People: Our mission at Point is to make homeownership more valuable and accessible. Your work directly helps homeowners access their wealth, achieve financial flexibility, and realize life changing goals.

✨ Funding: With over $175M raised from top investors like Andreessen Horowitz, WestCap, Greylock, and Prudential, we’re scaling fast! You have the opportunity to join us at a pivotal stage.

✨ Game-changing Product: We're building a category defining company in home equity. We’ve earned a 4.7 Trustpilot rating and an A+ from the BBB, a testament to the value we provide to our 15,000+ customers.

✨ Great Place to Work: Our employees love working here! We are a Certified Great Place to Work and a Fortune Best Workplaces in the Bay Area.

✨ Remote First Culture, Genuine Connection: Work from anywhere in the U.S., while staying closely connected through virtual collaboration, team gatherings, and a people-first culture.

 

About the role

• The Senior Manager, Lifecycle Marketing, will drive conversion and growth across the full customer journey, from lead to customer. This role blends strategic leadership with hands-on execution, using data, segmentation, automation, and experimentation to improve performance at every stage. You’ll build and manage personalized, multi-channel lifecycle programs across email, SMS, Direct Mail, voice, and CRM, partnering closely with Product, Analytics, Creative, and Operations to deliver measurable business impact at scale.

 

Your responsibilities

• Lifecycle Strategy & Execution:  Develop a lifecycle marketing strategy, accelerating Point’s growth by driving higher conversion across every stage of the journey from a lead to a customer. Create and manage targeted, personalized campaigns across email, SMS, Direct Mail, Voice calls, and CRM touchpoints. Build segmentation strategies, trigger-based journeys, and automation flows based on customer behavior, funnel stage/engagement, demographics, and value
• Performance Analytics:  Partner with Analytics/Data Science to define and track key lifecycle metrics and inform campaign optimization. Write SQL queries and independently analyze campaign performance to uncover insights, measure ROI, and recommend optimizations. 
• Creative Development & Testing:  Author creative briefs, draft messaging, and lead cross-functional collaboration to develop, iterate, and test new creative concepts. Partner with Creative/Content teams to ensure messaging accuracy, compliance, and brand consistency.
• Technology Management:  The Senior Manager will partner closely with Engineering, Data, and IT to ensure lifecycle marketing platforms like Salesforce Marketing Cloud, MailChimp, and other CRM systems are appropriately configured, integrations are functioning correctly, data flows are accurate, segmentation logic is reliable, and campaign deployment processes are seamless. They will evaluate new technologies, manage vendor relationships, maintain best-practice governance, and ensure the lifecycle marketing tech stack is scalable, efficient, and aligned with evolving business needs.
• Operations:  This role also oversees the operational excellence of the lifecycle program, ensuring campaigns are delivered as planned, all technical elements (links, tracking, rendering) function correctly, and deliverability best practices are consistently applied to maximize inbox placement and engagement.
• Experimentation:  Run experiments on new creative, targeting strategies, and optimization of the mail decision to meet business growth goals while managing risk.
• Project & Budget Management:  Oversee complex, multi-workstream projects with strong attention to detail and clear communication across stakeholders. Manage budgets related to direct mail and cross-channel acquisition, ensuring efficient allocation and high ROI.

 

About you

• 8+ years of experience in CRM and lifecycle marketing, with a strong foundation in consumer-facing and financial services environments.
• Experience building and executing multi-channel lifecycle campaigns across email, SMS, and Direct Mail in fast-paced, growth-oriented organizations.
• Deep expertise in lifecycle marketing frameworks, including triggered campaigns, segmentation, personalization, and journey orchestration.
• Strong analytical and data skills, including the ability to interpret results, meas