Senior Marketing Manager - Loyalty Program (m/f/d)

Introduction Sentence

For Hamburg Headquarters we are recruiting - temporary for 2 years as a maternity cover - a 

Your new job includes

To strengthen our team at the Hamburg HafenCity location, we are looking for a Senior Loyalty Manager (m/f/d) who will strategically develop our international loyalty program “Heinemann x ME” and put it on a sustainable course for success. In particular, you will

• develop the ‘Heinemann x ME’ loyalty programme both strategically and operationally in terms of content (e.g. expansion of the benefits portfolio) and distribution
• monitor programme KPIs and derive specific measures to achieve targets based on customer, interaction and sales data
• optimize the customer journey (e.g. registration, onboarding) 
• develop packages of measures to increase the number of ‘Heinemann x M’ members and the activities of existing ‘Heinemann x Me’ customers
• take over global stakeholder management (site management, local teams, etc.) and work with internal and external stakeholders (marketing, IT, purchasing, external partners) to continuously improve the programme and the technical infrastructure
• monitor the market and competition to identify trends and best practices in loyalty marketing/customer retention
• collaborate on tenders to expand our business with the aim of expanding our loyalty programme at additional airports  

Preferred Profile

• Completed studies with a focus on marketing, communication, media sciences or comparable training with relevant professional experience  
• Serval years of professional experience in CRM/loyalty marketing (ideally in the operational management of a customer loyalty programme 
• Strong analytical and conceptual skills as well as a high affinity for customer behaviour and needs
• Strong interest in the latest developments in loyalty and CRM as well as enthusiasm for travel retail 
• Hands-on mentality, a high degree of initiative and sense of responsibility
• Strong interest in the latest developments in the field of loyalty and CRM
• Fluent proficiency in German and English, both written and spoken 

 
 

If you do not tick all boxes, but still believe you are a match to this role, we are happy to get in touch.

Closure

Are you interested? Good! Apply stating your salary expectations and your earliest possible starting date. If you have any questions, please do not hesitate to contact Josefine Schwartzkopff at career@gebr-heinemann.de.  

 

We welcome all people regardless of age, ethnicity, nationality, gender identity, religion, ideology, sexual orientation, social background or disability. 
  

Competencies