Senior Product Manager EMEA - WATCHMAN International Strategy
Boston ScientificAbout the role
Additional Locations: Italy-Milan; France-Île-de-France; Germany-Düsseldorf; Spain-Madrid
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
Senior Product Manager EMEA - WATCHMAN International Strategy
THIS ROLE CAN BE BASED IN MILAN, MADRID, LONDON, PARIS, DUSSELDORF, WARSAW
The WATCHMAN International Product Manager will be responsible for developing, leading and executing marketing strategies and initiatives to grow the WATCHMAN therapy globally. This includes developing and executing launch plans, physician and sales team engagement, leveraging additional channels, such as digital, and collaborating with cross-functional teams (R&D, Sales, Upstream Marketing, etc.) S/he will need to develop an understanding of current and future market dynamics and the competitive landscape. S/he will need to be able to manage multiple commercial projects in parallel and must be able to operate independently with minimal supervision. S/he will also need to identify any key gaps in the portfolio and recommend internal strategic initiatives or external partnerships to address those gaps.
The International Product Manager will develop and implement the strategic business and tactical downstream plans for our WATCHMAN LAAC therapy, which represent a high-growth segment within the Cardiology franchise. This individual will play a pivotal role in the global launch of the next generation products, guiding the strategic and tactical plans in collaboration with the broader cross functional team. S/he will be responsible for content creation, content delivery, and turning feedback into action plans.
Your Responsibilities will include:
- Developing marketing and strategy input to for WATCHMAN commercial strategy over next five+ years.
- Conduct research and utilize data and insights to inform product and commercial strategies.
- Quantify business objectives and customer needs to inform a high-level product vision and strategic roadmap that delivers value to BSC and customers alike.
- Measure success of products and programs to determine effectiveness and ongoing marketing activities.
- Effectively communicate status and outcomes of ongoing work with senior leadership stakeholders, while providing thoughtful and strategic recommendations.
- Creation and implementation of global product and clinical strategies designed to support LAAC market growth and WATCHMAN’s competitive advantage across international markets
- Identification of non-product strategies (e.g. clinical studies, digital solutions) to support product pipeline
- Collaborating with marketing team and cross-functional team members to ensure future development plans will deliver overall revenue and profit objectives
- Engage key customers through in-person visits, focus groups, and educational programs to build relationships, share knowledge, develop insights and inform strategic decisions.
- Anticipating competitive activities, monitor competitive pipelines, and be strategically respond to competitive initiatives via product iterations and/or marketing campaigns
- Support WATCHMAN marketing and other functions with annual planning & budgeting
Quality System Requirements In all actions, demonstrates a primary commitment to patient safety and product quality by maintaining compliance to the Quality Policy and
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