Associate Director, Media Operations & Social Medial Platforms

Supernus Pharmaceuticals is an award-winning biopharmaceutical company with more than 30 years of experience in developing and commercializing products that treat central nervous system (CNS) diseases. At Supernus, we develop innovative products that help treat neurological and psychiatric conditions. We currently have 9 products in the market that are making a real impact on patient outcomes.

Job Summary:

The Associate Director of Media Operations & Social Media Platforms will manage several responsibilities across brand teams, between the Digital department and external media partnerships, and provide oversight of commercially owned social media platforms. The Associate Director ensures maximum impact of working media by delivering effective, compliant, targeted and data-driven campaigns that reach and engage both healthcare professionals and patient/caregiver audiences. Incumbents in this role will utilize their expertise in pharmaceutical marketing/advertising, media planning, social media platform administration, project & agency management and performance optimization to drive digital marketing priorities. Additionally, this role will supervise digital marketing team members.

Essential Duties & Responsibilities:

Media planning & strategic input:

• Provide fluency in media strategy and ability to collaborate & introduce new ideas, approaches, and test agendas as the in-house subject matter expert.
• Collaborate cross-functionally to manage the media-planning process in conjunction with brand and agency timelines and works to produce audience-specific media plan/calendar for the marketing year.
• Ensure media plans correctly address brand strategies and priorities for both DTC and HCP audiences.

Communication/facilitation:

• Partners with team members to facilitate and lead media-status & analytics meetings.
• Act as a liaison between brand and agency on priorities, approvals, stakeholder needs, and real-time developments that inform strategy.

Project management & plan execution:

• Craft media briefs reflecting brand objectives, audience behaviors, outcomes/KPIs and ensures agency-proposed program designs match the direction provided by the team and are within given budgets and timelines.
• Leads assigned brand initiatives ensuring delivery and desired outcomes.
• manages submissions to PRC/MLR when media-specific components require review.

1P data-capture & delivery:

• Provides prompt and compliant capture and delivery of customer data to Supernus’ data warehouse for assigned projects and brands.
• Manages media projects that capture NPI-level customer data from HCP programs.
• Ensure prompt and compliant capture and delivery of customer data to Supernus’ data warehouse for assigned projects and brands (as appropriate).

Media & social media platform(s) knowledge & ownership:

• Manages designated media platforms including audience identity systems (Crossix) and inventory Delivery platforms (Basis DSP, Google, or Bing platforms).
• Manages the administration of user access, content approvals, and campaign workflows.
• Ensures compliance of two-way/social media engagement platforms used by the commercial organization.

Measurement & optimization:

• Determines acceptable benchmarks for campaign KPIs and measurement frameworks to evaluate media effectiveness.
• Routinely analyze campaign performance data and provide actionable insights to optimize media investments.
• Access and analyze media data within measurement platforms (Google Analytics, Datorama, and Sales Force Marketing Cloud).
• Collaborates to ensure media performance data connects with marketing KPIs (CRM, web behavior, conversions, patient journeys, etc.) to help characterize overall brand ecosystems and behavioral pathways.

Market monitoring & functional knowledge:

• Routinely monitors the media and marketing landscape and contributes data, knowledge, and media insights to the Commercial organization.
• Partners with Legal to map and monitor the data-privacy landscape for requirements and procedural implications in HCP/DTC marketing & recommend actions & Standard Operating Procedures (SOPs).
• Monitors competitors’ marketing tactics and efforts and inform brand teams of activities and implications.
• Develops SOPs to ensure institutional knowledge and consistent work practices around media persists across internal teams.

Supervisory Responsibilities:

• Provides le