Marketing & Business Development Manager

Summary

The California offices (Los Angeles, Palo Alto, and San Francisco) of Willkie Farr & Gallagher LLP are looking for an experienced Marketing & Business Development Manager to support the Client Development & Marketing Department. Willkie is an elite international law firm of approximately 1,200 lawyers located in 16 offices in six countries. 

 

The ideal candidate will have a minimum of 6 years’ experience of business development or marketing experience for a law firm and demonstrated experience supporting both litigation and transactional practices. The Marketing & Business Development Manager will support the firm's growing California offices (Los Angeles, Palo Alto, and San Francisco), working closely with the broader Client Development & Marketing team and reporting to the Director of Business Development, Client Development & Marketing. This individual will manage and working alongside a Specialist and a Coordinator, playing a key part in both day-to-day execution and regional oversight. The successful candidate will have strong leadership skills, excellent judgment, and the ability to support both litigation and transactional practices with tailored, proactive, and high-quality work.

 

At Willkie, we believe great people are the key to our success. As such, we are offering a highly competitive compensation package with exceptional benefits. If you are looking to work in a friendly, collaborative environment that affords unique opportunities to expand your professional development, this role is for you.

 

Responsibilities

• Serve as day-to-day lead for California marketing and business development activity
• Manage and mentor the Specialist and Coordinator, ensuring effective project delegation and quality control
• Collaborate with attorneys and teammates to produce compelling pitches, RFPs, proposals, and other marketing collateral
• Take ownership of select high-priority marketing and BD projects to ensure timely and successful execution
• Provide support across both litigation and transactional practices, including identifying cross-practice opportunities
• Maintain BD prospects lists, and track BD efforts, opportunities and outcomes
• Oversee content development for pitches, practice descriptions, submissions, and client-facing materials
• Monitor and collaborate on the awards and directories process, including producing draft submissions and reference lists for manager review; tracking timelines, deadlines and researcher assignments; coordinating communications and interviews; and related efforts
• Help plan and execute firm-hosted and third-party events in collaboration with team members and external vendors
• Sustain and advance workflow systems for marketing requests, tracking, and internal communication
• Ensure California marketing efforts align with firm standards and firmwide strategy
• Support additional profile-raising and strategic activities as determined by the needs of the firm

Qualifications

• 6+ years of business development or marketing experience for a law firm
• Demonstrated experience supporting both litigation and transactional practices
• Familiarity with court systems, regulators, and practice-specific resources (e.g., Lex Machina, Bloomberg Law, CapitalIQ)
• Prior experience directly managing staff and overseeing team operations
• Strong writing, communication, and interpersonal skills
• Ability to manage competing priorities and adapt in a fast-paced, high-stakes environment
• Proven ability to collaborate with lawyers and internal stakeholders across all levels
• Must demonstrate reliability and build trust through consistent performance and responsiveness with attorneys, fellow Client Development & Marketing team members and other firm departments
• Proficiency with Microsoft Office, InterAction, Vuture, and other relevant CRM and marketing systems
• Bachelor’s degree required
• Willingness to travel between California offices and work extended hours when needed
• Must demonstrate critical thinking skills by connecting information across various platforms with comprehension and providing value-added input 

ADA Requirements

• Ability to sit at a desk most of the working day and walk short distances.
• Needs manual dexterity, speed and accuracy in handling office equipment.
• Ability to work efficiently and accurately in an atmosphere of frequent interruption.
• Ability to work in close proximity to other individuals.
• Ability to carry light objects, e.g., files, small objects and supplies a short distance.

Employment Status

• Exempt

Pay Range

USD $140,000.00 - USD $160,000.00 /Yr.

Pay Range