Manager, Customer Advocacy and insights

Manager of Customer Advocacy and Insights

About the Role

The Manager of Customer Advocacy and Insights owns the end-to-end process of capturing, synthesizing, and activating customer insights across the organization. This role partners closely with Sales, Field leadership, and cross-functional teams to transform customer conversations into compelling stories, actionable insights, and reusable use cases that inform strategy and enable the field.

This is a qualitative, data-driven role dedicated to storytelling, customer advocacy, and institutionalizing customer knowledge—not traditional data analytics or reporting.

What You’ll Do

• Aggregate and synthesize customer insights from customer meetings, notes, recordings, and field interactions into clear, actionable narratives.
• Build, maintain, and evolve a centralized repository of customer use cases, success stories, and deal deconstructions that can be easily accessed by the field.
• Write and distribute win wires and customer success stories that proactively highlight customer outcomes, value realization, and standard methodologies.
• Ensure sales teams and cross-functional partners have access to accurate, up-to-date customer insights for reference, enablement, and decision-making.
• Translate customer feedback and themes into compelling written and visual communications aligned to organizational priorities and strategy.
• Partner closely with Sales leadership, Operations, Enablement, and other cross-functional collaborators to embed customer insights into workflows and initiatives.
• Champion and continuously improve the customer insights process, ensuring it is scalable, repeatable, and easy to engage with.
• Proactively identify emerging customer trends, challenges, and opportunities, and surface insights that inform strategic discussions.
• Represent the voice of the customer across the organization while modeling Adobe’s values and customer-first approach.

What We’re Looking For

• Exceptional writing and communication skills, with a demonstrated ability to tell clear, compelling stories from qualitative insights.
• Experience working closely with Sales teams and familiarity with sales motions, deal cycles, and customer use cases.
• Strong qualitative analysis skills, with comfort synthesizing unstructured inputs rather than relying on quantitative dashboards.
• Proven ability to own, design, and champion processes that make insights accessible, useful, and actionable.
• Comfort collaborating across functions and influencing without direct authority.
• Strategic problem solver who can also complete tasks tactically and independently.
• Highly organized, diligent, and proactive in finding opportunities to add new value.

Qualifications

• Bachelor’s degree in Business, Communications, Marketing, or a related field; advanced degree a plus.
• 5+ years of experience in customer insights, sales enablement, customer advocacy, sales operations, or a related role.
• Demonstrated experience building customer use cases, success stories, or internal-facing insight communications.
• Strong collaborator management skills and experience working with senior leaders.
• Adaptable and resilient in a fast-paced, evolving environment.
• Experience in technology or SaaS environments preferred.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community,