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Marketing Research Manager
Conair LLCUnited Statesfull_timeVerifiedPosted 28 Jul 2025
About the role
About Cuisinart: Cuisinart is a renowned consumer product company that specializes in delivering high-quality kitchen appliances and equipment to bring more joy to the heart of people’s home. Today Cuisinart continues its heritage of innovation with an ever-expanding array of essentials that inspire people to cook great food more often, experience the joy of cooking and explore their culinary creativity. Today, tomorrow, always, Cuisinart makes great cooking easier with cooking gear you feel proud to own. About the position:The Marketing Research Manager will lead and execute consumer and marketing research initiatives that support strategic business decisions, providing critical and actionable insights and recommendations to inform important decisions in product development, communication development as well as marketing and media plan execution. This position reports to the Head of Consumer & Shopper Insights. Key Responsibilities:
- Design, develop, and manage quantitative and qualitative research projects to support marketing strategy and product development.
- Write and program surveys/questionnaires using industry-standard tools.
- Analyze data using Excel and other analytical tools to identify trends, patterns, and actionable insights.
- Manage and maintain research databases, ensuring data integrity and accessibility.
- Create compelling presentations and reports to communicate findings to stakeholders.
- Collaborate with cross-functional teams including product, marketing and sales to align research with business needs.
- Monitor market trends, competitor activities, and customer preferences to inform strategic planning.
- Manage relationships with external research vendors and ensure timely delivery of projects.
- Bachelor’s degree in Marketing, Business, Statistics, Psychology, or a related field.
- 2–3 years of hands-on experience in marketing research or consumer insights.
- Proficiency in Excel (pivot tables, formulas, charts) and PowerPoint.
- Strong questionnaire writing and survey design skills.
- Experience with database management and data visualization tools is a plus.
- Excellent analytical, communication, and project management skills.
- Ability to work independently and manage multiple projects simultaneously.
- Familiarity with research platforms (e.g., Qualtrics, SurveyMonkey, SPSS).
- Experience in Consumer package goods market research a plus.
- Knowledge of statistical analysis and data modeling.
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
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