Account Manager, SMB

About Mixpanel

Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.

Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.

About the Role

The Account Manager is responsible for supporting implementation, onboarding, adoption, utilization, renewal, and expansion activities in Mixpanel’s top accounts. This includes being responsible for the overall health of a customer, ensuring they are getting value from Mixpanel, and being the primary relationship lead for senior stakeholders. They are ultimately responsible for making sure customers in their portfolio are constantly learning from their data and extracting value out of their investment with Mixpanel, then strategically expanding Mixpanel’s footprint within the organization or to other subsidiary companies. The role blends commercial experience (renewal & expansion responsibilities) with technical savvy (product adoption) to bring value to enterprise customers. 

The Account Manager will identify and drive relationships with Senior/VP-level buyers and will bring deep knowledge and expertise on relevant trends. They are seen as a valued advisor, comfortable creating presentations and presenting to C-level audiences and driving strategic conversations around their investment in Mixpanel. They are highly organized, attuned to the customers’ needs, and able to oversee complex projects and prioritize requests.

Who You Are

• You are highly consultative with savvy business acumen
• You have sound data instincts and love making data-driven decisions with Mixpanel
• You are experienced working with executives at large enterprises
• You are technically curious and interested in learning new technologies
• You love to solve problems and always find a way to deliver value for our clients
• You can develop relationships with senior stakeholders which allow you to navigate up and across organizations
• You have the commercial skills and mentality to drive expansion deals

Responsibilities

• Strategic Account Planning: Own the creation, iteration, and execution of strategic account plans for each account. Continuously drive alignment between customer success plans and overall business goals.
• Primary Point of Contact: Act as the primary point of contact for all aspects of the account, both internally and externally, serving as the quarterback for account management.
• Onboarding & Adoption: Work with the CSA to guide new customers through the onboarding process, ensuring they understand Mixpanel's features and are set up for success. Provide ongoing training, support, and best practices to drive product adoption.
• Customer Advocacy: Gather customer feedback and share it with internal teams to influence product improvements and enhancements, ensuring customers' needs are met.
• Data Analysis & Forecasting: Utilize Mixpanel and other data sources to analyze customer behavior, forecast future trends, and identify areas for improvement. Collaborate cross-functionally with internal teams (Sales Engineering, Professional Services, Product, Marketing, Legal) to enhance account success.
• Churn Prevention: Identify at-risk customers early and address concerns proactively to prevent churn, ensuring customer satisfaction and long-term engagement.
• Relationship Management: Build and maintain strong relationships with key stakeholders, acting as a trusted advisor and advocate. Facilitate executive alignment with involvement from Executive Sponsors to drive long-term success.
• Value Realization & Growth: Proactively identify opportunities for customers to extract more value from Mixpanel, helping them expand usage, achieve business objectives, and identify upsell and cross-sell opportunities.
• Business Monitoring & Insights: Constantly monitor customer businesses and their industries to understand potential opportunities or threats, aligning business reviews with customer initiatives. Use insights to provide strategic guidance and consult on Mixpanel’s place in the analytics market.
• Expansion & Renewal Management: Identify, qualify, and manage expansion opportunitie