Associate Product Manager

The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction for their assigned product portfolio with the U.S. Defines and implements a 12–18-month product strategy that provides long-term profitable revenue growth; successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely/profitable manner; manage the current year operational plans; partner with other functions to achieve desired results. In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products.

• Gather and analyze market information and identify market opportunities
• Introduce new products and forecast associated revenue.
• Oversee day-to-day product management activities. Define necessary associated measures (initiation of product developments, planning the support of product launches, go-to-market measures)
• Monitor the sales and turnover development of the assigned product segments
• Manage product discontinuation roadmap
• Develop positioning messaging
• Business/category needs assessment and recommended solutions
• Oversee pricing strategy based on market demand and competitive environment
• Interface with the Global product team
• Oversee and contribute to the production of technical B2B and B2C collateral and materials
• Develop financial business cases for all new products including corporate approvals
• Provide project Leadership for cross-functional initiatives
• Develop and execute annual product promotional calendar, working closely with the Marketing, Sales, and IT teams.
• Complete all relevant documentation and get approvals from direct manager and any required leadership team members.  Documentation includes but is not limited to: the Program Data Sheet, Creative Briefs, messaging documents, sell-in/training presentations, and customer-facing materials.
• Collaborate with marketing and sales to generate ideas for campaigns.
• Experience working with Microsoft suite of products and other mainstream productivity apps (TEAMS, MIRO, ZOOM, SalesForce,…)
• Create compelling and clear PowerPoint presentations and business cases.
• Generate copy and content for collateral and campaigns.
• Support the Sales Organization in the preparation of Program and Promotional training materials, including format, content, and delivery.
• Develop promotional collateral to market promotions to targeted prospects, utilizing appropriate online and offline vehicles.
• Effectively maintains good working relationships with a network field Sales Representatives and key stakeholders
• Some “interest in science/technology” in order to demonstrate a deep understanding of how products are made and what features distinguish them
• Conduct and report post-promotion analysis including ROI metrics.
• Effective at delivering presentations to mid-large audiences
• Follows safety standards and reports any safety concerns to leadership
• Other duties as assigned

Qualifications:

• Bachelors degree
• ABO certified preferred
• In lieu of a degree, 5+ years of relevant product management experience in Consumer or Healthcare-related industries required

Years & Type Preferred

• 2+ years of product management and category-building experience in Consumer or Healthcare-related industries required
• 2+ years of experience as Product Manager in Consumer or Healthcare-related industries preferred
• 2+ years of go-to-market marketing experience in Consumer or Healthcare-related industries preferred
• 2+ years of optical industry experience preferred
• 2+ years of experience working in regulated environments
• 2+ years of experience conducting periodic product training sessions
• Excellent communication (verbal and written) and presentation skills
• Proven ability to build and maintain relationships
• Ability to travel within the United States and Internationally

Preferred Knowledge / Skills / Abilities

• Experience working in a multi-national brand company
• Proven track record in project management, including managing contributions of remote teams
• Experience with BTB and BTC activities
• Experience in planning and budgeting process, including financial business cases.

The annual pay range for this position is $81,400 - $101,800.

The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.

This position is eligible for a performance bonus.  ZEISS also offers robust