Member and Wellness Engagement Director

Position Overview: 

The Member and Wellness Engagement Director promotes a positive, professional, and welcoming atmosphere by providing excellent customer service and exemplifying our YMCA values. This position is responsible for engaging members of all ages through programming initiatives, ongoing relationship development, and staff oversight to promote a great member experience to maximize the health and well-being of the community, improve revenue potential, and increase member retention through member and family engagement programs. 

Essential Duties:

1. Member Experience and Engagement:

   • Create a member-focused, welcoming, and safe culture where all feel a sense of belonging, modeling relationship-building skills in all interactions.

   • Foster a climate of innovation and problem-solving to ensure member satisfaction.

   • Implement membership strategies to support recruitment of new members and retention of existing members.

2. Staff Recruitment and Development:

   • Recruit, hire, train, develop, schedule, and direct personnel and volunteers as needed.

   • Review and evaluate staff performance, develop strategies to motivate staff, and achieve goals.

3. Programming and Innovation:

   • Develop, implement, and grow innovative programming to enhance the member experience, particularly for families, seniors, other adults.

   • Promote programming and membership enrollment, coordinating program registration logistics for phone, walk-in, and web registration.

   • Collaborate with the Youth and Aquatics Program Director on planning and organizing initiatives such as Summer Day Camp, the 7th-grade membership initiative, and enrichment programming.

4. Wellness Program Oversight:

   • Lead and manage wellness programs, including health coaching and personal training.

   • Ensure effective wellness promotion, risk reduction, and lead evidence-based initiatives for chronic disease management.

   • Develop and deliver new member orientation and fitness program onboarding.

   • Integrate wellness programming into member and family engagement initiatives to promote a holistic approach to health.

5. Marketing and Community Outreach:

   • Support marketing efforts for all programs and coordinate with the Association Marketing Department.

   • Partner with community organizations to implement health strategies and represent the YMCA at community events.

6. Operational Oversight:

   • Oversee Child Watch staff and operations, including facilitating monthly Kids Night Out events.

   • Ensure proper implementation of front desk procedures and adherence to business systems, cash handling, and technology standards.

   • Maintain high standards of cleanliness and presentation in member spaces, offices, and storage areas.

   • Attend all leadership team meetings, Membership Engagement and Childcare cabinets, board meetings, and other required activities.

7. Financial Management:

   • Participate in the planning of the annual budget and manage the approved budget for membership/wellness and family programming.

   • Monitor and manage program payments and ensure collection of program fees prior to program start.

8. Campaign and Leadership:

   • Assist with Annual Campaign and empower staff to participate actively in the campaign.

9. Member and Staff Interaction:

   • Be visibly involved with members, volunteers, and staff in a po