Senior Director, Principles and Governance

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

December 13, 2024

Shift:

Job Description Summary:

The Coca-Cola Company is seeking a Global Media – Principles, Vision and Governance lead to steer the development and delivery of the reimagined media approach to the future with a consumer focus.

The role will be responsible for creating a common vision and future facing strategy for media transformation Globally across operating units in partnership with regional bottling partners. This vision will be completely consumer driven, data informed and designed to flex based on shifting behavioral trends, new technology advancements and market conditions. This will require a healthy balance of innovative thinking and business pragmatism.

The Company:

The Coca-Cola Company has unparalleled brand recognition and a presence in over 200 countries, representing over $46B in revenue and employing 140,000 people around the world. The breadth of the beverage portfolio is without peer, with over 500 brands in both sparkling and still beverages, including waters and flavored waters, juice and juice drinks, energy and sports drinks, teas and coffees. The company has a focus on consumer brand marketing, product development, quality and strategy, while independent bottling partners manufacture the products and are responsible for the merchandising and distribution.

 “The Coca-Cola System,” which is comprised of The Coca Coal Company and its bottlers around the world, is an organization with arguably the most pervasive global footprint in the physical world. 1.9 billion consumer transaction per day; 23 million direct customers; 14 million pieces of cold drink equipment; the largest delivery fleet in the world and 700,000 system wide employees.

The company is building a networked global organization, combining the power of scale with the deep knowledge required to win locally. The company will create new operating units focused on regional and local execution that will work closely with five marketing category leadership teams that span the globe to rapidly scale ideas.

The Vision:

The company’s Beverages for Life strategic transformation was well underway and the global crisis is speeding the changes. The company is paring down its portfolio to focus on category-leading brands with the greatest potential to scale and grow.

The Coca-Cola Company seeks to become the world’s most advanced beverage company dedicated to helping consumers live fulfilling lives by empowering smarter, more personalized beverage decisions every day. To achieve this goal, The Coca Coal Company is undertaking a system wide emerging stronger transformation journey that will drive advancement for both the company and its franchise partners.

This journey will touch virtually every element of the traditional supply chain leveraging data and technology to improve our overall performance and unlock value across new business, operational efficiencies and create break-though sales and marketing capabilities.

The opportunity for the Company to leverage its OESP media edge to amplify its business is unparalleled. 

What You’ll Do for Us: 

• Principles, vision, governance resource will:
  • Develop the vision for future of TCCC in the audience centric landscape, utilizing future back thinking both from consumer and shopper perspective
  • Leverage deep expertise in Media to provide thought leadership and maximize the opportunity for TCCC, given the dramatic changes in the global media and technology landscape.
  • Develop Core Media principles for Categories/Brands in the networked organization framework
  • Create vision for core media and audience cohort for Global brands
  • Define media approach for company, portfolio and category to be shared with Media and IMX teams
  • Lift and shift best practices from external companies and other operating units to establish an effective Coca-Cola media practice.
  • Lead Policy framing and Governance of the Company in the FMCG landscape.
  • Effective integration and interplay of people-oriented and data-driven media intelligence
  • Identify the levers for Media Effectiveness and Efficiency.
  • Lead Global Media Agency reviews
  • Lead the development & evolution of the new media agency model framework

• This role will have no direct reports, will be part of a 4-person Media team reporting to Global IMX –