Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

Handshake is hiring a Sr. Director, Consumer Growth Marketing reporting to the Chief Marketing Officer.  In this role you will develop and lead our consumer growth strategy to acquire, engage, and retain job seekers on the best career network for Gen Z. You will partner closely with cross-functional leaders in product, engineering, and data science, as well as your fellow Marketing leaders in reaching, acquiring, engaging, and retaining our consumer users. You will build and lead a full-funnel/end-to-end B2C growth team, ensuring our top of funnel efforts lead to quality, engaged, and successful users. This role will touch paid media, acquisition/demand, SEO, affiliate and channel marketing programs, as well as lifecycle, retention, and referral marketing strategies.

Your role

• Grow top of funnel awareness across for our Gen Z/consumer audience of job seekers via paid and owned channels (paid media, consumer social, SEO, content distribution)
• Drive student (consumer) marketing attributable logins and MAU via performance and lifecycle programs
• Manage the channels that feed the growth strategy, including consumer content and editorial that makes Handshake a “must have” resource for job seeking Gen Z, and our community and content ambassador ecosystem
• Develop growth initiatives that leverage PMM insights into target segments to bring the right consumers into Handshake’s marketplace
• Work together with Product, BizOps, and Marketing teams to improve CAC, LTV, and ROI by setting shared goals and creating cross-functional programs that drive new consumer user acquisition, engagement, and retention
• Manage analytics (and partner with product analytics) to measure and understand Handshake’s consumer funnels, as well as identify opportunities for optimization
• Build a culture of experimentation, optimizing growth levers to improve performance throughout the funnel, including A/B tests, creative and messaging tests, and exploring new growth channels.
• Partner with the Brand teams to bring Handshake’s brand to market consistently and cohesively across all student and employer touchpoints
• Build, coach, and grow a high performing team that elevates those around you
• Work with agency partners to scale our efforts across channels

Your experience

• 10+ years of growth marketing experience spanning the full funnel on a consumer product
• Proven track record successfully developing and executing B2C growth marketing strategies, ideally in multi-sided marketplace business.
• A builder, excited to work in a fast-paced startup environment and craft a playbook to scale all facets of Handshake’s engine (strategy, team, and infrastructure)
• Deep understanding of unit economics (CAC/LTV, CAC payback), sales cycles, customer journeys, acquisition metrics (CPA, CPC, CPM)
• Data driven with strong quantitative and analytical skills
• Experience creating effective, multi-channel segmentation and targeting programs to drive engagement and customer success 
• Track record of building, managing, and scaling high-performing teams of marketers across a range of growth marketing specialties and building strong cross-functional partnerships to boot

Compensation range

• $287,500 - $322K OTE

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.

About us

Handshake is the career platform for Gen Z. With a community of over 17 million students, alumni, employers, and career educators, Handshake’s network is where career advice and discovery turn into first, second, and third jobs. Nearly 1 million companies use Handshake to build their future workforce—from Fortune 500 to federal agencies, school districts to startups, healthcare systems to small businesses. Handshake is built for where you’re going, not where you’ve been.

When it comes to our workforce strategy, we’ve t