Head of Scaled Demand

<h4><strong>About the Team</strong></h4> <p class="p1">This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics.</p> <p class="p1">We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self-serve and sales-assisted conversion. This role will work directly with the SMB team.</p> <h4><strong>About the Role</strong></h4> <p class="p1">Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product-market fit, and a growing enterprise motion. What’s missing is a system to convert high-intent users who are already in our funnel but aren’t converting today. This role builds that system. You’ll create and operate a scaled demand engine that sits between self-serve and sales. The focus is simple: capture high-intent users at the point of friction and convert them quickly through human-led engagement.&nbsp;</p> <p class="p1">This is a build role. You’ll own the motion end-to-end, stand it up from zero, and prove it works. AI is core to how this gets built. Not as a layer on top, but embedded in targeting, routing, and execution from day one.</p> <h4><strong>What you’ll do</strong></h4> <ul> <li class="p1">Build and launch a scaled demand engine focused on conversion, not top-of-funnel</li> <li class="p1">Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion</li> <li class="p1">Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting</li> <li class="p1">Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR</li> <li class="p1">Work directly with SMB reps to drive high-velocity conversion&nbsp;</li> <li class="p1">Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout</li> <li class="p1">Define and implement attribution and incrementality frameworks from day one</li> <li class="p1">Build dashboards that clearly show impact vs existing channels</li> <li class="p1">Rapidly test, iterate, and improve performance based on real conversion data</li> </ul> <h4><strong>What you’ll need</strong></h4> <ul> <li class="p1">Proven experience building and operating demand or growth motions from scratch</li> <li class="p1">Strong execution instinct: you move quickly and get things live without waiting