Senior Lifecycle / CRM Manager

<h2><span style="font-size: 14pt;"><strong>About Us</strong></span></h2> <p>The human brain is the most complex object in the universe, yet society has accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.</p> <p>With an exceptional efficacy rate, the world has taken notice — we’ve raised over $13M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.</p> <h2><span style="font-size: 14pt;"><strong>About the Role</strong></span></h2> <p>We are hiring a Senior Lifecycle / CRM Manager to own lifecycle marketing across email, SMS, customer journeys, and retention programs. This person will be the day-to-day owner of our lifecycle engine: strategy, execution, testing, reporting, deliverability, and continuous improvement.</p> <p>This is a hands-on operating role for someone who knows how to build inside Klaviyo, understands DTC retention, and can turn customer behavior into better flows, campaigns, education, and repeat-purchase experiences. It is also a forward-looking role. We want someone excited to work with AI-enabled systems, documentation, QA workflows, and production tools that make lifecycle marketing faster, cleaner, and more scalable without lowering the quality bar.</p> <h2><span style="font-size: 14pt;"><strong>How You’ll Make an Impact</strong></span></h2> <ul> <li>Own the lifecycle marketing calendar across email and SMS, including campaigns, automations, segmentation, testing, and reporting.</li> <li>Build, maintain, and improve Klaviyo flows across post-purchase, replenishment, subscription, education, review generation, cross-sell, winback, and cancellation-save moments.</li> <li>Translate customer behavior, feedback, purchase patterns, and cancellation reasons into lifecycle tests and journey improvements.</li> <li>Develop a clear testing roadmap for messaging, offers, timing, audience segments, creative angles, and flow architecture.</li> <li>Maintain strong deliverability practices, including list hygiene, suppression logic, sender health, template