AD, Integrated Field Targeting and NBA (1 of 3)

Band

Level 5

 

Job Description Summary

This position will be located at the East Hanover, NJ location and will not have the ability to be located remotely.

1 of 3 roles

 

Job Description

The Insights and Decision Science (IDS) team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth. We collaborate closely with the US business, bringing insights and challenging ideas to empower smarter, data-driven decision-making. Reporting into the Dir, Integrated Field Targeting & NBA, this role is crucial in shaping the strategic direction of customer engagement and market penetration. 

 

By leveraging data-driven insights and a deep understanding of the healthcare ecosystem, the AD, Integrated Field Targeting and NBA conducts analyses to support the field force of a given brand with the necessary tools and information to effectively engage with key stakeholders .

This role is instrumental in driving the company's growth by aligning targeting efforts with market access opportunities and evolving healthcare trends. 

Key Responsibilities:

• Identify and propagate the most up-to-date, effective, and efficient approaches within the team  

• Recommend priority accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, depth understanding of the local healthcare ecosystem, etc.  

• Provide analyses to support the development of call plans for accounts / HCP to balance workload across field force. Address specific account and HCP needs while also adhering to compliance guidelines 

• Provide insights on prioritization of accounts / HCPs for field force engagement based on various factors like reimbursement trends, access positioning, network influence, historic responsiveness, brand strategy, competitive pressure in-depth understanding of the local healthcare ecosystem, etc.  

• Support quarterly targeting and field NBA review with key stakeholders 

• Support CRM and Field operations to ensure targeting and field NBAs are successfully implemented 

• Support IDS AI/Data science team in the development of an NBA decision engine 

• Implement a feedback mechanism to gather insights from the field to push for continuous improvement 

Novartis seeks an individual with extensive experience in strategic leadership and customer engagement within the pharmaceutical or healthcare industry. This role requires a deep understanding of customer targeting strategies and the ability to align these with broader organizational goals. The candidate should have a proven track record of identifying and prioritizing customers and assessing patient growth opportunities. Experience in reviewing, enhancing targeting methods, and implementing Next Best Action models is crucial for driving engagement and achieving business objectives. 

Essential Requirements:

Education: Bachelor's degree in related field is required; Master of Science and/or MBA preferred 

• Minimum of 6 years of experience in customer prioritization, analytics, or strategic planning within the pharmaceutical or healthcare industry 

• Proven track record of