Director, Content Strategy

Hi, We’re AffiniPay! 

AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well! 

About the Role

AffiniPay is seeking an experienced and innovative Director of Content Strategy. This is a pivotal leadership role responsible for building a high-impact, customer-centric content engine aligned to our business goals, brand voice, and solution positioning. Reporting to the VP of Digital Marketing, you’ll oversee a team of content strategists with the mandate to create content that drives measurable engagement and demand.

You’ll evaluate and optimize our current content performance, build a forward-looking content strategy, and ensure integration across marketing and go-to-market initiatives. This role calls for a creative storyteller who can elevate content quality, scale production volume, expand into new formats, and collaborate across teams.

What You'll Do

Strategic ownership

• Develop a comprehensive content strategy aligned to audience needs, business goals, and solution positioning. 
• Establish a planning and optimization cadence to assess content performance, identify opportunities, and evolve alongside the broader marketing strategy.
• Stay ahead of content trends, industry best practices, competitive shifts, and emerging technologies.

Team leadership and collaboration

• Lead and develop a team of content strategists through daily guidance, feedback, and growth-focused coaching.
• Collaborate with cross-functional teams to develop content that reflects our brand, communicates solution value, and supports strategic business outcomes.

Content development and execution

• Lead all aspects of content development across formats, including web, email, video, social, and print.
• Expand multimedia content offerings, driving development of video, audio, and interactive formats to enhance storytelling across channels.
• Champion editorial standards and oversee content calendars, production schedules, and processes to deliver on-time, high-quality content.

Performance & Optimization

• Implement SEO/AEO best practices and leverage AI tools to scale content production and deliver personalized experiences.
• Monitor performance data and convert insights into strategies that boost awareness, engagement, and conversions.

About You

• 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling
• Proven ability to lead teams and create high-impact, customer-centric content that supports the full funnel
• Deep expertise in writing, editing, and messaging across multiple formats and platforms
• Strong background in integrated marketing strategy and campaign planning
• Prior experience in legal tech, accounting tech, fintech, or adjacent industries is required
• Demonstrated ability to use tools like GA4, Tableau, and Salesforce to drive data-informed decisions; working knowledge of CMS and video platforms is beneficial.
• Experience using Generative AI tools for content strategy and creation a must
• Ability to travel regularly to Austin, TX or San Diego, CA.

What We’re Looking For

• A compelling storyteller with a benefits-focused, customer-first mindset
• A collaborative, cross-functional leader who builds strong partnerships and elevates team potential
• A data-driven strategist who values performance insights as much as creativity
• An empathetic people leader who can coach, mentor, and motivate teams to deliver their best work

Our Story

Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), and Docketwise (Immigration & Case Management Software). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and