Vans: Senior Manager Marketing Operations (AMER)

Sr. Manager, Marketing Operations (Americas)

As the Sr. Manager, Marketing Operations you will be a vital member of the Vans Americas Marketing Operations team that is charged with orchestrating the planning and execution of highly effective Marketing campaigns that drive growth for our brand at every point of distribution.  You will play a critical role in modernizing the Go-To-Market process, creating connectivity and unlocking efficiency to enable Vans Americas Marketing team to tell our most important Brand, Sports and Product Marketing stories each season, consistently across the globe.

Your dedication, passion and attention to detail will make the Vans Marketing team the most efficient team in the industry, enable us to be a globally consistent and locally relevant brand and as a result supports Vans in reaching our long term brand and financial goals. Your passion for collaborating, organizing and helping others is infectious and your interest in action sports, art, music and street culture will put you at the center of a brand that continues to write history and is at the forefront of Marketing innovation, design and culture.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community.  For them, creativity is about the journey, not just the output.  Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”.  We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself.  We are driven by a spirit of INGENUITY.  And we are passionate about local COMMUNITIES.  And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

As of October 18, 2021, this position requires proof of being fully vaccinated for COVID-19 on the first day of employment, absent need for medical or religious accommodation or other exemption as allowed by state or local law. Further information provided during the recruitment process.

How You Will Make a Difference

What you will do:

• You will be the creator, owner and manager of the seasonal Internal Marketing Calendar and ensure that all parties are aware, informed and signed up to meeting marketing deliverables in connection with the Go-To-Market process.

• You will manage all seasonal Go-To-Market deliverables for Brand Marketing, Category Marketing, Retail/DTC Marketing across Marketing functions and cross-functionally with Strategy/GTM, Merchandising and Design and other functions as applicable.

• You will act as the conduit between the Marketing and Creative teams to ensure calendar, milestone, and deliverable alignment takes place.

• You will work with the Marketing team to build, plan and track budgets, deliverables, and milestones across projects.

• You will serve as a key thought partner and advisor in reshaping Marketing GTM processes to support the evolving needs and requirements of the Americas Marketing team, and lead implementation across teams.

• You will lead the development and rollout of an integrated Smartsheet framework to include all Americas Marketing functions with extension to Regional Marketing teams, to support a single point of access for Marketing GTM milestones and updates year-round. 

How you will do it:

• You will operate with relentless positivity and drive a culture rooted in teamwork and collaboration.

• You act with integrity, transparency, honesty, openness, curiosity, kindness and authenticity.

• You will act as a cross-functional leader, driving alignment with stakeholders in Global and Regional Marketing, Strategy and GTM