Senior Digital Graphic Design Specialist

SUMMARY 

Job Description: 

As a digital graphic designer, you will play a crucial role in shaping our brand's visual identity across various digital platforms. You will work closely with the marketing, product, digital, design, video, and web teams to create compelling digital visual content that enhances user engagement and supports our business goals. 

Key Responsibilities: 

1. Design and Development:
   1. Design and produce interactive online content, including landing pages, email templates, social media, promotional artwork, advertising, and informative ebooks.
   2. Support the transformation of wireframes into intuitive user interfaces.
   3. Develop and maintain brand guidelines to ensure consistency across all digital platforms.
   4. Utilize Canva to create quick and effective design solutions, particularly for social media and marketing campaigns for personalization through global institutes.
   5. Incorporate AI tools into the design process to streamline workflows and enhance creativity.

1. Design professional PowerPoint presentations and templates that align with the brand’s visual identity and effectively communicate key messages.
2. Ensure a cohesive and compelling brand presence across all digital channels.
3. Collaborate with the digital teams to ensure that all designs align with the brand image, while also meeting usability and website standards.
4. Work with the web and digital teams to oversee the smooth implementation of new content.

1. Conceptualization and Strategy:
   1. Collaborate with the marketing and product teams to conceptualize and execute digital design strategies that align with business objectives.
   2. Conduct market research and stay updated with the latest digital design trends to inform design decisions.
   3. Manage multiple design projects from concept to completion, ensuring all deliverables meet quality standards and deadlines.
   4. Work closely with other designers, the web/digital teams, and the senior creative manager to ensure seamless execution of design projects.
2. Collaboration and Communication:
   1. Collaborate closely with cross-functional teams, including the senior creative manager, video team, PR team, developers, and content creators, to ensure cohesive and integrated design solutions.
   2. Present design concepts and solutions to stakeholders, incorporating feedback as needed.
   3. Demonstrate proficiency in proactive communication, ensuring clear and timely updates to all relevant parties.
3. Technical Proficiency:
   1. Utilize various design tools and software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and other relevant platforms.
   2. Optimize designs for various digital formats and platforms, ensuring responsiveness and accessibility.
   3. Implement agile methodologies in the design process to enhance collaboration and efficiency.

Qualifications: 

Candidates with exemplary experience in key areas that may not meet 100% of the requirements are encouraged to apply. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. 

• Bachelor’s degree in digital design, graphic design, or a related field.
• Minimum of 5 years of experience in digital graphic design, with a strong portfolio showcasing online and digital design projects.
• Proven expertise in creating visually compelling designs for websites, social media, digital advertising, and other online platforms.
• Excellent understanding of UX/UI principles and best practices.
• Knowledge of HTML/CSS basics and experience with responsive design principl