Marketing Specialist

YOUR MISSION (The Job Description)

The Marketing Specialist will play an important role for coordinating and implementing marketing programs and events that uphold the corporate image and property identity. This position will facilitate promotions, hotel related special events/programs and manage integrated marketing campaigns. The incumbent is also responsible for managing daily activities in order for the department to effectively implement programs as they relate to marketing and advertising. The Marketing Specialist will be responsible for project management for assigned resort-wide materials for nightlife/daylife, food & beverage, entertainment, retail, special events and casino marketing.

Qualifications THE NITTY-GRITTY (The Essential Job Duties)

• Prepare and manage marketing and media plans as needed
• Open and process jobs through daily traffic system
• Maintain and update marketing dashboards and performance tracking on Monday.com
• Draft and issue purchase orders to external vendors
• Assist with coordination of property photo and video shoots Manage property digital signage programming
• Plan and support the marketing, advertising, interactive and PR teams, as requested
• Assisting with coordination and execution of marketing campaigns across web, email, social
• Draft and edit copy including emails, web, social posts, ads, presentations
• Other marketing duties as assigned

WHAT IT TAKES (The Qualities We Look For)

• Great team player with the ability create excellent working relationships across the group
• Collaborative approach with all departments
• Ability to break down barriers and resolving potential conflicts swiftly and effortlessly
• Strong communication and presentation skills to all levels of management
• Creativity and innovation are essential!
• Ability to think outside the box and approach all issues with a completely fresh approach
• Ability to anticipate needs and over deliver wherever possible
• Candidates must think on their feet and use their initiative to solve problems and deliver solutions
• Excellent customer relations, communication, presentation and organization skills of utmost importance
• Able to change direction and work on multiple project aspects at once
• Enthusiastic, passionate, able to enthuse and motivate others
• Leadership ability and behavior consistent with Virgin Hotels Core Values: Fun, innovative, original and personable, and striving to deliver high quality and brilliant customer service

MUST HAVE'S

• Current, legal, and unrestricted ability to work in the United States
• Communicate effectively in written and verbal manners in English
• Effectively communicate with all levels of employees as well as outside contacts and vendors
• Strategic thinker with creativity and executional excellence
• Adept at writing engaging, on-brand copy and creating visually compelling digital assets
• Strong understanding of paid digital media, social strategy, and email marketing best practices
• Experience with social media tools, content calendars, analytics dashboards, and digital CRMs
• Proactive, detail-oriented, and deadline-driven
• Innovative, solutions-focused mindset with a desire to push creative boundaries
• Proof and edit advertising materials upon request
• Review and comprehend all necessary documentation
• 2+ ye