Jobs and Careers

Senior Manager, Social Media

United Statesfull_timeVerifiedPosted 26 Mar 2025

💰 $140,000/yr

About the role

Job ID 26-067 Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use. We know a diverse workforce adds to our collective value and strength as an organization.  Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability. Envision yourself at Barracuda Are you a strategic and creative social media leader ready to elevate a globally recognized brand? Barracuda is looking for a Senior Manager of Social Media to develop and execute our global social media strategy, and drive engagement, brand visibility, and business growth.
In this role, you’ll lead social strategy, content creation, and employee advocacy while using data-driven insights to optimize performance. You will also integrate influencer marketing into the strategy.
As part of the corporate communications team, you’ll collaborate across teams to craft compelling content that strengthens our thought leadership and deepens connections with our partners and customers. What you’ll be working on

Develop and execute Barracuda’s global social media strategy to increase brand awareness and engagement with channel partners, customers, and prospects.

Lead content creation and oversee all published content across LinkedIn, Reddit, X, Facebook, and YouTube, ensuring messaging consistency and brand alignment.

Build and implement a social influencer marketing strategy.

Manage the social media calendar, ensuring timely, relevant, and high-impact content delivery.

Analyze performance metrics and deliver actionable insights to optimize engagement and growth.

Leverage Sprout social listening to identify trends, gather audience insights, and refine content strategies.

Champion employee advocacy, equipping internal teams and thought leaders with content and best practices to amplify the brand.

Stay ahead of industry trends and emerging technologies to keep Barracuda at the forefront of social media innovation.

What you bring to the role

10+ years of experience leading social media strategy, planning, and execution.

Deep experience with LinkedIn, Reddit, X, Facebook, and YouTube.

Experience in the B2B technology industry, preferably cybersecurity.

Excellent written communication skills, with a talent for storytelling and crafting social copy that drives action and engagement.

Strong leadership and collaboration skills, with the ability to work cross-functionally and drive employee advocacy initiatives.

Experience defining and integrating influencer marketing strategy to enhance brand visibility.

Expertise in social media analytics and tools, preferably Sprout, to measure and optimize campaigns and overall strategy.

Proven ability to develop compelling, high-quality content that engages target audiences.

Deep understanding of social media trends and emerging platforms.
Location: Strong preference for CA Bay Area/HQ/hybrid but not required

A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.